Peter & Sons Expands Into Denmark Through Spillehallen Partnership
Peter & Sons has expanded into Denmark through a new partnership with Spillehallen, a long-standing name in the country’s gaming sector. The deal marks a significant step in the studio’s European growth and brings its award-winning slots to Danish players for the first time. Spillehallen, a 100% Danish-owned company, has operated in the national gaming market for over 45 years. Originally known for physical slot machines, it has since shifted to the online space as Spillehallen.dk. The platform will now feature Peter & Sons’ full portfolio of video slots, known for their handcrafted art, cinematic soundscapes, and inventive mechanics.
Denmark is recognised as one of Europe’s most mature and tightly regulated iGaming markets. This partnership aligns with Peter & Sons’ broader expansion, following recent launches in the UK, Italy, and the Netherlands. Jacob Frostholm, Casino Manager at Spillehallen, highlighted the studio’s distinctive artistic style and engaging gameplay as key reasons for the collaboration. Yann Bautista, Commercial Director and Founder of Peter & Sons, shared his enthusiasm for the deal. He described it as a pivotal moment in the company’s push to establish a stronger foothold across Europe.
The agreement grants Spillehallen players immediate access to Peter & Sons’ games. For the studio, it represents another strategic move in its European rollout. Both companies now look to build on this partnership within Denmark’s competitive gaming landscape.
