Google tightens gambling ad rules for UAE with stricter licensing
Globally, Google maintains a restricted global gambling advertising policy, meaning that: - gambling advertising is permissible only in jurisdictions that have legalized gambling - advertisers are required to be licensed locally and certified by Google. - advertising content must comply strictly with the rules surrounding responsible messaging and responsible gambling advertising practices.
For operators to be eligible, they must hold a valid GCGRA/Google Ads license and have completed the required certification prior to advertising their services. Gambling may also be advertised in certain categories including online gaming (e.g.-games of chance), lottery or sports betting, provided that all applicable local regulations are followed.
As a result, the updated gambling advertising policy represents a more structured regulatory framework to govern gambling advertising within the UAE, as it prescribes stricter rules for platform operators respective to the eligibility of advertisers.
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