Ottawa casino's Chinese-language ads spark gambling addiction concerns amid expansion
A new advertising campaign by Rideau Carlton Raceway is drawing criticism for apparently targeting Chinese gamblers in Ottawa. The ads, mostly written in Chinese, promote traditional games like pai gow and mini baccarat. Critics argue the campaign could worsen gambling problems in the community. The casino’s billboards and bus shelter ads are concentrated in Chinatown. They highlight games popular in Chinese culture, raising concerns about their impact. Ottawa Public Health data shows Chinese residents already face higher gambling addiction rates (2.9%) than the general population (1.2%).
Anna Wong, executive director of Chinese Family Services of Ontario, warned the campaign might make the problem worse. Meanwhile, Rideau Carlton Raceway denies targeting any specific group, claiming its marketing reaches all communities.
The casino is also expanding in a $318-million project. Plans include 750 new slot machines, 20 gaming tables, and an 'Asian-inspired gaming area' in partnership with Hard Rock. A 200-room hotel and a 2,500-seat theatre are also part of the development. The expansion and ad campaign come as gambling addiction rates remain a concern among Chinese residents. The casino maintains its marketing is inclusive, but critics say the focus on Chinese games and language sends a different message. The project is moving forward despite the ongoing debate.
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