Bet365 secures decade-long Colorado gambling deal with Century Casinos
Bet365 has struck a long-term agreement with Century Casinos to operate under their Colorado gambling licence. The deal, first outlined in May 2020, will run for ten years once regulators give final approval.
Under the terms, Century Casinos will earn a share of Bet365’s revenue generated in Colorado. The company also secures an annual guaranteed minimum payment, alongside extra fees tied to the partnership.
This is not the first time Century Casinos has leased its licence to another operator. The arrangement follows similar past agreements where the firm provided master licences to third-party betting providers.
The deal remains subject to regulatory clearance before taking effect. Once approved, it will lock in a decade-long collaboration between the two companies. Century Casinos stands to benefit from both fixed payments and a cut of Bet365’s earnings in the state.
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