Internet users are increasingly turning to mobile devices for gambling (and everything else).
A new study from Pew Internet, analyzing all data from 2012, clearly shows that mobile technology will be the consumer platform of the future, including for gambling site operators. According to the study, 31% of adult mobile internet users consider their phone to be their primary way of accessing the Internet. Since we're all glued to our phones like a third arm these days, this probably isn't all that surprising news.
Population Distribution
It’s also no surprise that 45% of 18- to 29-year-olds—considered a goldmine for global marketers—say their phone or tablet is their preferred way to surf the web. The percentage drops slightly with each generational grouping: 29% of those aged 30 to 49, compared with just 11% of those over 50 (probably because the fonts on their phones are so damn small , they can't see anything anymore). ). That's what we heard).
The study also showed a correlation between income and mobile device usage. Clearly, the higher the income, the less likely people are to use mobile devices as their first choice for Internet access. Specifically, only 21% of those making more than $75,000 a year tend to use mobile devices, compared with 43% of those making $30,000 or less. For unspecified reasons, black mobile internet users appear to be more than twice as likely as white users to use mobile internet first.
reason
Why mobile devices? Again, there are no big surprises in the Pew Research Center study. Convenience was cited as the main reason (64%), while 18% said it suited their lifestyle and online usage habits better (this is the “bathroom tweet” series, I’m afraid). Another 7% said a smartphone is all they really need, followed by 6% who said their phone is easier to navigate than a traditional laptop or PC. Finally, 10% said they could only use mobile technology.
Recent usage increase
It’s worth noting that mobile device usage has skyrocketed in the past few years alone. It's likely because more and more traditional websites are developing apps and mobile website versions that run smoother on devices than before. From 2009 to 2012, the number of people using handheld devices to access the Internet increased by 28%. It's no surprise that urban users are more likely to rely on mobile devices than those in suburban or rural areas (who may or may not receive reliable service).
All statistics are good, but they all point in one clear direction: as a gambling operator with an online casino or sportsbook, make sure your mobile app is up to date, otherwise you will be left behind.
Read also:
- The online poker rivalry between Stations Casinos and Caesars Interactive is like a boxing match
- Universities and private companies provide training for Massachusetts casino jobs
- Lawmakers vote to ban betting at kiosks at Nevada bars and taverns
- Crown Casino not liable for Kakawas gambling losses, court rules
Source: www.casino.org
