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Russia's Pushkin Card breaks records with 350M rubles spent in spring break

A week of concerts, theaters, and museums—how Russia's youth fueled a cultural spending spree. The numbers reveal a program transforming access to the arts.

, and Administrator

2026 April 26 . 2:12 AM

1 min read

The image shows the inside of a shopping mall with a sign that reads "Kids Quest Children's... — The image shows the inside of a shopping mall with a sign that reads "Kids Quest Children's Museum". There are trolleys, poles with ribbons, boards with text, lights on the ceiling, and other objects scattered throughout the mall.

PrimaMedia, April 20

Russia's Pushkin Card breaks records with 350M rubles spent in spring break

During spring break, students and schoolchildren across Russia made active use of the Pushkin Card cultural program (0+).

According to VTB Bank, from March 28 to April 5, young people purchased nearly 700,000 tickets to cinemas, theaters, and museums, with total spending via the cards exceeding 350 million rubles.

Interest in the program traditionally surges during holidays—over this period, VTB issued more than 120,000 new cards, three times the number issued during last year's spring break. Since January, young people have activated a total of 6.5 million cards.

The most active regions for Pushkin Card usage were Tatarstan, Kemerovo Oblast, Krasnodar Krai, and Rostov Oblast.