ARTICLE:
PointsBet Canada Launches New Casino Platform with Bede Gaming Partnership
PointsBet Canada has officially rolled out its new casino aggregation and bonusing platform in collaboration with Bede Gaming, following a competitive selection process.
The Ontario-based sportsbook and casino operator, which runs its pointsbet.ca brand on a proprietary platform developed by its Australian parent company, sought an external provider capable of delivering high-quality content aggregation and player engagement tools tailored to Canada's regulated iGaming market.
The newly implemented solution from Bede Gaming is now live within the PointsBet Canada ecosystem, providing players with access to an expanded and diverse content library. Through its open-API aggregation platform, the operator can now offer a broad catalogue of casino games, including titles from Games Global, Pragmatic Play, Play'n GO, Light & Wonder, among others.
The partnership is set to enhance PointsBet Canada's casino strategy by strengthening player acquisition efforts and boosting long-term retention through an improved user experience. Bede's platform delivers a wide range of tools, including flexible promotion management, advanced campaign workflows, and automated player lifecycle segmentation, allowing for greater customization and operational efficiency.
In addition, Bede Gaming will support the platform with reliable infrastructure, offering 99.99% uptime alongside continuous 24/7 monitoring via its Network Operations Centre.
Scott Vanderwel, Chief Executive Officer of PointsBet Canada, said:
Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement. I'm excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.
Under the terms of the multi-year agreement, Bede Gaming will continue to power PointsBet's iCasino operations in Ontario while also contributing to future expansion plans. The collaboration establishes a roadmap for potential launches in additional provinces, including Alberta, as more regulated markets develop across Canada.
Colin Cole-Johnson, Bede Chief Executive Officer, said:
We are thrilled to partner with the PointsBet Canada team, and eager to support their ambitious goals in Canada. Our Partnership Model means that we mobilise to support the strategies of our customers, and we're thrilled to already be demonstrating this through the successful launch of this new casino solution. Bede remains committed to providing stable, secure and pioneering technical solutions to the North American regulated gaming markets.
