Hard Rock Atlantic City Launches Private Jet Service for VIP Travelers
Hard Rock Atlantic City is launching a private jet service called Hard Rock Air to bring in more visitors. The casino, which has seen strong growth since its rebranding, will start flights on July 16, 2023. The new service aims to make travel easier for guests from several East Coast cities. The casino bought the former Trump Taj Mahal in 2017 and spent $500 million renovating it. Since then, it has become one of Atlantic City’s top performers, reporting a $35.2 million win in April 2023 alone. A recent $20-million upgrade has further improved the resort, with more changes planned.
Hard Rock Air will operate a 30-seat Dornier 328 jet, provided by Ultimate Jet Charters. Flights will depart from eight cities: Baltimore, Cincinnati, Farmingdale, Latrobe, Norfolk, Richmond, Scranton, and White Plains. The service includes overnight stays at the resort, ground transport, and free parking at the departure airport.
Unlike some casino flight programs, this one is open to all guests. Wild Card members may receive discounts or extra perks. Pricing details, however, have not yet been announced. The new jet service follows similar offers from Caesars Entertainment and MGM Resorts. Hard Rock Air will begin operations in mid-July, providing a direct route for travellers to the casino. The move is part of the resort’s broader effort to attract more visitors and maintain its strong performance.
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