Flutter's PokerStars cashes in with £205M pandemic revenue surge
Flutter Entertainment, the owner of PokerStars, has seen a major revenue boost from online poker during the pandemic. The company reported an extra £205 million in the first half of 2020. Now, it plans to invest more in marketing and player-friendly updates. The surge in online poker activity during lockdowns pushed Flutter’s earnings higher. The company responded by allocating an additional £50 million for marketing in the second half of 2020.
One key change involves the PokerStars loyalty program. Players can now downgrade to a lower-tier chest at any time if they don’t earn enough points. Before, they had to fill at least half of the progress bar to make the switch.
Flutter also hinted at further improvements to the loyalty scheme. The firm aims to expand into new markets while facing growing competition. Executives have stressed the need to unlock PokerStars’ untapped potential in the coming months. The extra £205 million in revenue highlights the pandemic’s impact on online poker. With £50 million set aside for marketing, Flutter is pushing for growth. The updated loyalty program and market expansion plans suggest a focus on keeping players engaged.
Read also:
- PCOS-related Gas Buildup: Explanation, Control Strategies, and Further Insights
- Astral Lore and Celestial Arrangements: Defining Terms & In-Depth Insights - Historical Accounts & Glossary of Cosmic Mythology
- "Rural Idyls with Supercars: Astonishing Sites Where Residents Cruise McLarens and Ferraris for Groceries"
- Heartache Explained: Understanding Angina
