Upcoming ICE 2024: Anticipation Surrounds Major Gaming Event in London, as Participants Eagerly Await Its Launch
Before bidding farewell and moving to Barcelona, ICE 2024, one of the colossal international gaming expos with an estimated 40,000 attendees, will unfold at the ExCeL in London. The peripheral events will unfurl from February 6 to 8, 2024, and access to the exhibition grounds will be complimentary.
The Most Extensive Show Yet
As per the gaming industry's periodical games & business, this year's ICE in London is anticipated to boast more exhibitors than ever before. The comprehensive directory of participating firms [English version] is obtainable for perusal on the official ICE site.
The event's coordinator, Clarion Gaming, has described the forthcoming function as a "magnificent, global fête of gaming" and Stuart Hunter, Managing Director of Clarion Gaming, has underscored that the event will exhaustively utilize the venue's facilities:
[ICE 2024 will be] the most alluring and comprehensive rendering of the sector ever witnessed. [...] We're using every square foot of the exhibition grounds, all conference halls of the ExCeL, the main promenade, and the ICC Capital Suite to provide a glimpse into the realm of gaming. – Stuart Hunter, Managing Director of Clarion Gaming, source: games & business
Gaming enterprises from the German-speaking realm, such as Novomatic and Merkur Gaming (formerly: Gauselmann), will be showcased. Additionally, numerous figures from the German iGaming fraternity are projected to materialize as spectators.
Player Safety as Prime Focus at ICE 2024
In conjunction with the casual schmoozing at the exhibition booths and the entertaining content in the eSports arena, the ICE 2024 will once more put a significant emphasis on a critical issue – player safety.
Organizations engaged in combating gambling addiction, among others, will divulge their daily undertakings in the designed Consumer Protection Zone. The cutting-edge AI startup Mindway AI* will also be present, shedding light on how AI could enhance gaming security.
Prior to the event, a fundraising initiative raised 41,000 GBP (approx. 48,000 EUR) for various organizations. The rewards will be distributed during the opening ceremony in the Consumer Protection Zone.
Varied Agenda for Multiple Preferences
ICE 2024 will bear 811 exhibitors from 76 countries, spanning various sectors of the industry. These encompass gaming software creators, casino operators, sports betting providers, marketing agencies, player protection organizations, and payment providers.
The expansive stage and workshops will also present a diverse assortment of activities. Individuals with specific masterclasses and lectures interests had to procure a ticket in advance. As per the site, the paid events are already exhausted.
Registration for the general exhibition area remains feasible on the site, without charge, but personal information is required for access. Participation in expert lectures is severely constrained for visitors devoid of a ticket upgrade.
The anticipation builds as gaming enthusiasts worldwide wait for the news about the record-breaking number of exhibitors at ICE 2024, as reported by games & business. (News about exhibitors)
In the Consumer Protection Zone at ICE 2024, organizations dedicated to tackling gambling addiction will share their efforts, along with Mindway AI, showcasing how AI can enhance gaming security. (News about Consumer Protection Zone and Mindway AI)
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