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STS Forms Partnership with Borussia Dortmund in Poland's Region

SymClub
Aug 27, 2024
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STS Secures Exclusive Advertising Deal with BVB in Poland

STS Forms Partnership with Borussia Dortmund in Poland's Region

In a new partnership, gaming provider STS has managed to secure exclusive advertising privileges in Poland through an agreement with Borussia Dortmund. This deal grants STS the authorization to utilize the club's logo and images of its players for various marketing campaigns on its digital platforms and social media channels.

In addition, the STS logo will be prominently displayed on digital billboards within Dortmund's Signal Iduna Park during all home games that are televised live in Poland. Furthermore, STS aims to provide exclusive BVB content and regular updates to the team's Polish fanbase on its platform.

STS Aims to Dominate European Online Gaming Market

This partnership with Borussia Dortmund represents a significant step in STS's strategy to enhance its influence on the European online gaming market and boost its visibility. Paweł Sikora, STS Head of PR & Sponsorship, commented:

"The contract with Borussia Dortmund is our first foray into distinguishing our presence on the sponsorship market via a unique and unconventional approach. As leaders in the industry, we are keen on forging partnerships with top-tier brands, and collaborating with Borussia Dortmund is a fantastic fit."- Paweł Sikora, STS Head of PR & Sponsorship, SBCNEWS

It's worth noting that STS is not the only gaming operator to team up with Borussia Dortmund. Online casino StarGames has secured the position of BVB's official premium partner in Germany for the upcoming Bundesliga season 2024/2025.

Partnership Kicks Off with BVB Legends' Farewell Match

The partnership officially commences with the farewell match for BVB legends Jakub Błaszczykowski and Łukasz Piszczek on September 7th at 19:00 CET in the Signal Iduna Park. Carsten Cramer, managing director of BVB, expressed his enthusiasm:

"We share an emotional connection with our Polish fanbase and we are thrilled to collaborate with STS in this regional partnership. This tribute match for Kuba Błaszczykowski and Łukasz Piszczek marks a perfect debut to our cooperation. Furthermore, we are planning a range of exciting events for our Polish followers together."- Carsten Cramer, managing director of BVB, SBCNEWS

Błaszczykowski and Piszczek were integral members of the team during the successful tenure of Jürgen Klopp (2008 – 2015). Both players played a crucial role in securing titles like the German Championship, the DFB Cup, and the German Super Cup with Borussia Dortmund, and were starters in the 2013 Champions League final against Bayern Munich.

The exclusive advertising deal with Borussia Dortmund will undoubtedly increase STS's exposure in the news about the European online gaming market. Keeping up with this trend, online casino StarGames has also secured a premium partnership with BVB for the upcoming Bundesliga season.

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