Prolonged Collaboration between Sportradar and Bundesliga International till 2031/2032
Sportradar and Bundesliga International prolong their partnership for an additional six years.
As per an article published on the SPORTS BUSINESS platform, the collaboration between Sportradar and Bundesliga International, which was scheduled to conclude at the end of the 2025/2026 season, has been expanded for an additional six years.
Beyond the streaming rights beyond the DACH region, Sportradar will acquire additional privileges as part of this extended collaboration. Sportradar's betting clients will gain access to crucial real-time data from the games, empowering them to place live bets precisely. Sportradar's football data isn't limited to football, as demonstrated by their collaboration with the ATP tennis association, providing game information for tennis matches.
In addition to the live-streaming offers for the Bundesliga and 2. Bundesliga, Sportradar clients will also be granted live streams for the WOW Virtual Bundesliga and the DFL's e-sport offer. Regarding the extended cooperation with Sportradar, Peer Naubert, Bundesliga International's Chief Marketing Officer, stated:
The Bundesliga has been an avant-garde in innovative advancements for a long time, and our long-term partnership with Sportradar represents this revolutionary spirit. From the start, we agreed to push the boundaries of technology for the benefit of fans, and this early extension, leading us to over 25 years of partnership, is a testament to the trust and shared enthusiasm for the future.– Peer Naubert, Chief Marketing Officer of Bundesliga International, SPORTS BUSINESS**
Sportradar: A Pioneering Company in Sports Technology
Sportradar is a global leader in the realm of contemporary and digital sports technology. Serving as a crucial interface between the sports and betting industries, Sportradar provides real-time data for football matches and other sports. Sportradar's partnerships span numerous spheres, including a collaboration with the German Handball Bundesliga.
As a significant player in sports media, Sportradar supports various entities, including UEFA, Europe's football association. Its compliance with legal regulations in the realm of online sports betting is unwavering, given its close ties with the authorities.
Last year, Sportradar expanded its presence in the USA. As the company announced on its website, Sportradar has entered into a multi-year partnership with the US Soccer Association [Link in English] to amplify its influence in the United States.
Sportradar Plays a Crucial Role in Combating Match-fixing
Sportradar also plays an essential role in combatting match-fixing with its data and insight. Betting providers can monitor betting markets and rapidly detect suspicious activities through Sportradar's Universal Fraud Detection System (UFDS).
Launched by Sportradar in 2021, the UFDS is made available worldwide for sports associations at no cost. This allows for the permanent monitoring of the online betting market for various sports events. If there's a suspicion of match-fixing, the relevant association is immediately notified.
The extended collaboration between Sportradar and Bundesliga International, as mentioned in the Sports Business article, includes providing real-time data to Sportradar's betting clients, allowing them to place live bets accurately. Additionally, fans of the WOW Virtual Bundesliga and DFL's e-sport offer can look forward to live-streaming options due to this partnership.
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