Playtech Partners with Dazn Bet to Increment Gaming Services
Streaming giant DAZN's betting arm, Dazn Bet, has decided to team up with Playtech to strengthen its iGaming offerings. This partnership aims to give Dazn Bet more flexibility when dealing with online gamblers and bettors.
Dazn Bet, which was launched last year, is now offering a range of Playtech gambling options to its customer base. These will include random number generator-based casino games, table games of various types, and live casino games.
The new additions are readily available to Dazn Bet's UK users, and plans are in place to roll them out to other countries like Germany, Italy, and Spain later this year. Dazn Bet first made its debut in the UK in August 2022, after revealing its foray into the online sports betting and iGaming sectors a few months prior.
Playtech announced the new deal through a press release but hasn't disclosed the financial details of the agreement.
DAZN initially started off as a sports broadcaster before venturing into the online sports betting and iGaming niche with Dazn Bet. It began in the UK before expanding to Spain. With this new partnership, DAZN's strategy of gaining a stronghold in Europe is set to continue.
Expanding Across Europe
Although DAZN hasn't specified a timeline for its European expansion yet, it managed to launch its online sports betting platform in Spain within just two months.
To drive its technological growth, DAZN recently appointed Sandeep Tiku as its new chief technology officer. Tiku is a former corporate director and chief operating officer at Entain. They've also appointed Mark Kemp, who transitioned out of BoyleSports recently, as the company's CEO and retained his experience from his time at Ladbrokes.
Constant Growth Plans
When Dazn Bet entered the market, Pragmatic Play brought along its expertise in technical operations and customer management. This has allowed the operator to make inroads into markets that already have well-established iGaming operations, challenging the established players using its proprietary platform.
In May 2023, Dazn Bet signed a new broadcasting deal with Sky allowing it to add boxing and MMA content to Sky's digital platform in the UK. Last month, DAZN acquired Eleven Group and Team Whistle, two digital marketing companies, and inked a new deal with the NFL to provide the NFL Game Pass International to new markets starting from the 2023 season.
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