NetEnt introduces Live Casino to the Danish market in partnership with Mr Green.
NetEnt, a Swedish gaming company and pioneer in iGaming, has entered the Danish live casino market. For the first time, the entire Live portfolio of the provider is now accessible in Denmark, according to a news release.
NetEnt had collaborated with the Danish branch of the online casino Mr Green as its distribution partner. Both companies have been in the industry for quite some time and are excited about their new partnership.
Henrik Fagerlund, CEO of NetEnt Malta Ltd., expressed his enthusiasm, saying, "We are thrilled to present our games to the Danish market, and Mr Green is the perfect partner for this. Mr Green is quite prominent in Denmark, and I am certain that players will love our offerings."
Mr Green also responded positively. Antoine Bonello, Managing Director, remarked that their company now stands in a favorable market position in the region - nearly a year after the launch of Mr Green.dk - and is delighted to offer the new Live Beyond Live product.
NetEnt's assortment encompasses not only the live games Live Roulette, Standard Blackjack, and Common Draw Blackjack, but also the 3D interactive environment Live Beyond Live Games. Live Beyond Live serves as a virtual waiting area surrounding the live tables and can be customized for particular customers. Created in partnership with Mr Green, it was initially made available exclusively on Mr Green. The Live Beyond Live Casino at Mr Green displays a virtual lounge styled with the view of the Mr Green Villa in Los Angeles, which is the location of the Mr Green brand ambassador changing tables. The virtual casinos were displayed at the annual international casino exhibition ICE and are now utilized by both Unibet and Mr Green.
Currently, NetEnt employs approximately 900 people in Stockholm, Malta, Kiev, Gothenburg, New Jersey, Krakow, and Gibraltar. The company, established in 1996, announced plans to find additional partners for Live Beyond Live Games after its partnership with Unibet and Mr Green. Mr Green Ltd. is the Maltese subsidiary of the Swedish Mr Green & Co AB, headquartered in Stockholm and owner of several Bingo, betting, and casino brands. Mr Green.dk initiated the group's activities in Denmark in December 2017.
Source: https://szaviellet.com/netent-debuts-in-danish-live-casino-market-with-mr-green
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