How Businesses Can Block Deepfake Attacks in Real Time

New AI Tool Fights Back Against Rising Deepfake and Identity Fraud

Businesses are facing a sharp rise in deepfake and identity-based attacks, despite heavy investment in cybersecurity. A new solution aims to tackle this growing threat by ensuring real human presence during critical digital interactions. The iProov Workforce Solution Suite has been launched to verify identities and block fraudsters exploiting gaps in existing systems.

Recent high-profile incidents highlight the scale of the problem. A single deepfake video call tricked employees at Arup into transferring $25 million, while a social engineering scam cost Jaguar Land Rover an estimated £1.9 billion—the UK’s most expensive cyber incident to date.

Many enterprises have spent years rolling out zero trust frameworks, including single sign-on (SSO), multi-factor authentication (MFA), and passkeys. Yet identity attacks continue to climb. Research shows 62% of organisations experienced at least one deepfake attack in the past year alone.

The issue lies in a critical blind spot: most identity systems verify credentials, devices, or sessions—but not the actual human behind them. Attackers have exploited this weakness with alarming success. Operatives from OFAC-sanctioned countries, for example, have infiltrated over 300 companies by using deepfake filters to pass remote video interviews. The iProov Workforce Solution Suite addresses this gap by confirming a verified, genuine human is present during high-risk interactions. It integrates with existing identity and access management (IAM), identity governance and administration (IGA), and privileged access management (PAM) platforms. This adds an extra layer of assurance at key moments, such as authentication, access requests, or sensitive transactions. Beyond security, the suite also aims to streamline operations. By reducing reliance on manual checks and legacy verification methods, organisations can cut costs while improving fraud detection.

The new solution arrives as deepfake and social engineering attacks grow in sophistication. With financial losses running into billions, businesses now have a tool to verify human presence in real time. The iProov suite works alongside existing security systems, offering stronger protection without requiring a complete infrastructure overhaul.