EDS Unveils Green Advertising to Transform UAE's Outdoor Media Sustainably
EDS has launched a new outdoor advertising platform called Green Advertising. The initiative aims to provide sustainable solutions for brands while boosting public engagement. It is now live across the UAE, including Dubai. The platform introduces a fresh approach to outdoor media by combining smart recycling systems with advertising. Businesses can now run campaigns that support environmental goals while reaching consumers in high-traffic areas. These include shopping malls, business districts, and other busy locations.
Manish Gupta, CEO of EDS, described Green Advertising as the future of outdoor media. The concept aligns with the UAE’s national sustainability targets and offers brands a way to enhance their ESG (Environmental, Social, and Governance) credentials. It also encourages greater consumer interaction through eco-friendly engagement. The initiative is expected to draw interest from multiple sectors, including fast-moving consumer goods (FMCG), retail, and government bodies. EDS plans to expand its activations, helping companies create campaigns that are both impactful and sustainable.
Green Advertising is now operational in Dubai and across the UAE. The platform supports brands in meeting sustainability objectives while increasing public participation. With its focus on smart recycling and ESG alignment, it reinforces the UAE’s position as a leader in regional green initiatives.
