Britons demand stricter controls on surging gambling ads amid public backlash
A new report reveals growing concerns over gambling advertising in Britain. Titled Ending a Losing Streak, the study shows many people now support stricter controls on how betting is promoted. Over two in five Britons admit to gambling sometimes or regularly. The National Lottery remains the most popular choice, but 38 per cent also bet on football or horse racing at least once a week.
The report highlights a sharp rise in gambling adverts across different media. Almost two-thirds of those surveyed say they see more betting ads on TV than before. Similar numbers report increased exposure online, during sports events, and even in betting shops, on posters, and through sponsorships. With advertising so widespread, players are now comparing platforms more carefully. They look at access, features, and bonus terms before choosing where to bet. Some are also turning to non-GamStop casinos, which offer fewer account restrictions and different promotions. Public opinion strongly backs protecting young people from gambling ads. A clear majority—55 per cent—believe lottery tickets and scratchcards should be kept out of sight of children. Politicians from different parties agree that exposing underage audiences to betting promotions is unacceptable.
The findings suggest broad support for tighter gambling regulations, especially around advertising. Many Britons now favour stricter rules to reduce exposure, particularly for younger audiences. The report adds pressure on lawmakers to review current advertising standards.
