Atlantic City casinos partner with online gambling giants for digital expansion
Several major Atlantic City casinos have struck new deals with online gambling operators. The partnerships aim to expand digital betting options in New Jersey. Each casino has chosen a different company to power its online services. Caesars Entertainment has teamed up with 888 Holdings for its four properties. This move will see the operator handle online gaming across the group’s casinos.
Trump Plaza has selected Betfair as its partner. The agreement will allow the casino to offer Betfair’s betting platform to its customers.
The Borgata has joined forces with Bwin.party. However, Bwin.party has yet to secure a licence from Nevada regulators, which could affect future operations.
Meanwhile, the Golden Nugget Casino has partnered with Bally Technologies. The deal will integrate Bally’s gaming software into the casino’s online offerings.
Tropicana Casino has chosen Gamesys as its digital partner. The collaboration will bring Gamesys’ online slots and table games to Tropicana’s players.
The Rational Group, owner of PokerStars, was not part of these deals. The company has faced legal issues with US authorities in the past, complicating its entry into the market. These partnerships mark a push by Atlantic City casinos to strengthen their online presence. Each deal connects a well-known casino with an established gambling technology provider. The success of these ventures will depend on regulatory approvals and market demand.
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