DraftKings announces NBA great LeBron James as their latest endorsement figurehead
Sports betting platform DraftKings teams up with NBA legend LeBron James
As reported by the gambling news outlet Yogonet [Link in English], DraftKings and LeBron James have sealed a future deal. The prominent basketball player will now serve as the company's brand ambassador.
Through this partnership with James, DraftKings aims to secure further growth and enhanced visibility for its online sports betting service. Regarding the collaboration with LeBron James, Jason Robins, CEO and co-founder of DraftKings, said:
It's a tremendous honor and privilege to welcome one of the most influential and greatest athletes of all time, LeBron James, into the DraftKings family. [... ] We're thrilled to work with a dedicated sports fan who shares the same competitive spirit that runs through DraftKings, and in the process, provide our customers and his loyal fanbase with engaging opportunities in the coming years.– Jason Robins, CEO and co-founder of DraftKings, YOGONET
James boasts a substantial social media presence. He boasts a total of over 200 million followers on Instagram and Twitter.
LeBron James: Career and Accolades
LeBron James is among the most accomplished basketball players of recent years. He was named NBA MVP (Most Valuable Player) of the season in 2009, 2010, 2012, and 2013. He has been nominated for the All-NBA Team of the season 15 times to date. So far, LeBron James has won the NBA championship four times.
His professional basketball career in the NBA began in 2003, following his high school graduation. In the NBA draft, he was selected by his hometown team, the Cleveland Cavaliers. He moved to the Miami Heat in 2010. From 2014 to 2018, he returned to the Cleveland Cavaliers. Since 2018, he has been playing for the Los Angeles Lakers. In 2023, he announced that he would continue his career despite reaching the age of 39.
Sports betting enthusiasts still have the opportunity to place bets on LeBron James' games. Last year, the NBA and other major US sports leagues also released an ad promoting responsible gambling.
Other Endorsement Deals and Collaborations of LeBron James
Besides this partnership with DraftKings, LeBron James has numerous other endorsement deals. At the age of 18, he signed his first sponsorship deal with the sports apparel brand Nike. This partnership was extended indefinitely in 2015. Additionally, James has a marketing agreement with the cryptocurrency exchange Crypto.com [Link in English], Pepsi, and Walmart. Since 2022, he has also become an investor in the German bicycle manufacturer Canyon Bicycles.
With LeBron James' subsequent deal with DraftKings, the NBA legend will undoubtedly bring more news and excitement to the online sports betting scene. His substantial social media following of over 200 million on Instagram and Twitter will certainly help boost the platform's visibility.
Despite being 39 years old, LeBron James has announced that he will continue his career in basketball, providing sports betting enthusiasts with ample opportunities to place bets on his future games.
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