Atlantic City's Hard Rock Casino Doles Out $10 Million in Bonuses to Employees
Hard Rock Hotel & Casino Atlantic City carries on its February tradition of dispersing incentives to its workforce. Owned by Hard Rock International, a completely owned subsidiary of the Seminole Tribe of Florida, the Boardwalk casino has developed a pattern of doling out substantial incentives to team members after a profitable year.
The initial bonus distribution at Atlantic City took place in February 2020, with the casino distributing $2 million in bonuses. This equated to roughly $250 per employee.
Due to the challenges of 2020 because of the pandemic, the Atlantic City resort reduced its bonus budget to $1 million. These funds were handed out in February 2021.
Last February, Hard Rock celebrated the casino’s resilience in the immediate aftermath of the coronavirus by rewarding its team members with a staggering $10 million in bonuses. Hard Rock repeated this generous gesture this week by announcing a similar distribution.
Jim Allen, chair of Hard Rock International, praised the dedication of the Hard Rock Atlantic City team members to guest satisfaction, stating, "This unmatched commitment is the primary reason for our success story here in Atlantic City."
The annual bonuses were announced during the casino’s town hall event held Tuesday at the resort.
Consistent Bonus Disbursals
According to employment figures supplied by the New Jersey Division of Gaming Enforcement (DGE), Hard Rock Atlantic City employed 3,442 full- and part-time employees at the end of 2021. The casino reported a workforce of 3,448 employees at the end of December 2022.
With Hard Rock having almost the same number of employees at the end of last year as in 2021, staff should expect a similar bonus distribution of $2,900.
Hard Rock prefers hiring full-time workers over part-time employees. Approximately 85% of the casino’s workforce is made up of full-time staffers.
In addition to the $10 million bonus pool, Hard Rock selected a few lucky winners during the celebration who split $100K in cash and prizes.
Market Frontrunner
The Seminole Tribe obtained the bankrupt and closed Trump Taj Mahal from billionaire Carl Icahn in 2017 for just $50 million. The company spent more than half a billion dollars transforming the India-themed casino with its turrets and minarets into a rock ‘n roll gaming and entertainment destination.
Hard Rock opened in late June 2018. Despite being one of Atlantic City’s newest casinos, along with Ocean, which also opened in late June 2018, Hard Rock has risen as a leading force in the New Jersey gaming industry.
The nine casinos in town generated $2.78 billion last year on their physical gaming floors. Hard Rock accounted for $492.3 million — or about 18% of the market. Only MGM Resorts’ Borgata generated more brick-and-mortar gaming revenue at $724.4 million.
Hard Rock’s iGaming operations added $69.3 million and sportsbook another $15 million for a total 2022 gaming win of approximately $576.6 million.
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