Wynn secures trademark for including 'Casino' and 'Strip' denomination for their establishment in UAE.
Wynn Resorts plans to replicate the Las Vegas casino scene in the United Arab Emirates (UAE) through a new casino-resort on Al-Marjan Island. To do this, they've trademarked phrases like "Arabian Strip" and "Marjan Strip" – clear references to the globally recognized Las Vegas Strip.
Recent filings indicate that Wynn registered these trademarks last year, with the intention to apply them to hotels, restaurants, and events in the resort.
This venture, in partnership with RAK Hospitality Holding LLC, will be the first gaming establishment in the UAE and is projected to cost at least $2 billion. Wynn's stake in the project is expected to amount to a third of the investment.
CEO Craig Billings mentioned that more details – including renderings, programming, and plans – will be shared publicly over the coming months. He expressed confidence in the project, stating that the more time they spend in the region, the more assured they feel about its success.
Construction is set to begin this year, with the resort set to open in 2026. The "Arabian Strip" and "Marjan Strip" branding may be ambitious, considering the region's reluctance towards casino gaming. With only a handful of casinos in the UAE compared to the multiplicity in Las Vegas, it's unclear how quickly other emirates or regional countries will follow suit.
Despite this, Wynn is going all out on Al-Marjan Island. The resort is expected to be twice the size of the Wynn Las Vegas. Architect firm HKS Architects will be responsible for designing the resort, with a track record that includes the Venetian Macau, Palazzo Las Vegas, and Atlantis Paradise Island in the Bahamas.
While Caesars and MGM Resorts operate luxury hotels in Dubai, these properties are not gaming venues.
Regulations for gaming in the UAE are still being developed, drawing inspiration from the US and Singapore. The Department of Entertainment and Gaming Regulation has been established in Ras Al Khaimah, responsible for creating a gaming environment aligned with the social, cultural, and environmental landscape of the emirate, encompassing licensing, taxation, operational procedures, and consumer safeguards.
Analysts believe Wynn could generate a 20% return on investment from the UAE project, which is highly attractive for new gaming ventures.
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