Women's Betting Trends Rise with Spain's Victory Over England in the World Cup
International gaming firm Entain witnessed a significant increase in betting activities during the recently concluded 2023 Women's World Cup, which took place in Australia and New Zealand. The rivalry between England and Spain in the finals saw a considerable rise in the number of bets placed, with women accounting for a significant portion of them.
The group responsible for brands like Ladbrokes and Coral, Entain, announced that during the initial three games of England, women's bets contributed to 21% of the overall total. This figure was marginally lower in the 2022 Women's European Championship, with a 17% share, and much less so in the 2019 final World Cup, with only 13% of bets from women.
Tab NZ, the latest addition to the Entain portfolio, also saw an upsurge in female bettors, with 15% of all wagers through the operator compared to just 9% in 2019.
There was a significant increase of 365% in wagers placed on this year's Women's World Cup soccer tournament through Tab NZ. In Australia, betting saw a rise of nearly 200%, attributed to the team's progression to the round of 16. Meanwhile, the U.S. experienced an upswing, with the U.S. Women's National Team driving a new wave of soccer betting. BetMGM, a collaboration between Entain and MGM Resorts International, saw a whopping threefold increase in bets during the U.S. Women's game against Vietnam as compared to Lionel Messi's debut with Inter Miami CF.
In July, the German Sports University Cologne published a report indicating rapid growth in the sports betting market. Soccer has become increasingly popular among bettors, with an annual growth rate of approximately 20% since 2020.
The report also pointed out a rise in women's sports bettors in recent times.
Record-Breaking Win for Spain
The 2023 Women's World Cup finale saw Spain clinch its first-ever title after defeating England 1-0, marking its debut victory in the competition. Left-back Olga Carmona, who scored in the 29th minute with a pass from Mariona Caldentey, led Spain to this historical win.
Spain not only made history as the fifth winning nation in Women's World Cup history but also became the second country, along with Germany, to win both the men's and women's titles in soccer's highest tournament. Germany achieved this feat when they won their debut at the final in both tournaments.
Spain avenged their quarter-final loss to England in the 2022 European Championship by defeating them in the final this year. A match they would not forget.
From the very beginning, Sweden held the upper hand in terms of ball control, helping them take the lead in the first half-hour. Australia attempted a comeback, but Sweden's defensive strengths stood firm, securing their fourth bronze medal in a Women's World Cup.
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Source: www.casino.org
