Video: Sphere's exterior display to debut on Las Vegas Strip July 4
In addition to taking in the skies above the resort for the annual Independence Day fireworks show, visitors to the Las Vegas Strip had other things to marvel at on Tuesday night. This is the official debut of Sphere, the man behind the Venetian.
Although The Sphere is still owned by Madison Square Garden Entertainment, it has apparently dropped the "MSG" prefix, and its Exosphere screen is fully illuminated at night for the first time since it was built. The 580,000 square foot outdoor screen, the world’s largest LED screen, begins with a welcoming “Hello World,” followed by stunning images including fireworks, floral patterns, underwater scenes, the lunar surface, and, of course, the lunar surface. American flag.
Check out the video below:
Guy Barnett, Sphere’s senior vice president of brand strategy, said in a statement: “Exosphere is more than just a screen or billboard, it is a living architecture unlike any found anywhere in the world. All different." "Last night's show gave us a glimpse into the mesmerizing power of outer space and the opportunity for artists, partners and brands to create compelling and impactful stories that reach audiences in new ways."
The sphere accomplishes nothing
Developed by a team of creative, production, technical and software experts at Sphere Studios in Burbank, California, Exosphere consists of approximately 1.2 million LED discs spaced 20 centimeters apart. Each disc contains 48 individual LED diodes, each capable of displaying 256 million different colors.
“There’s nothing better than the impact of showcasing innovative brands and immersive content on the world’s largest video screen,” added David Hopkinson, President and COO of MSG Sports. “The extraordinary experiences we’re able to create are only Limited by our imagination.”
The Sphere’s July 4th debut is strategic. The company is still looking for brand partners and sponsorships to recoup its astronomical costs, now at $2.3 billion and rising, and needs to impress corporate decision-makers with its capabilities and the interest it generates and inspires.
The Sphere will open to the public on September 29 and will include the U2 residency project UV Warning Baby. Director Darren Aronofsky's Postcards from Earth will premiere on October 6, the only other show announced.
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