Verivox reveals that premium smartphones have become 83% pricier compared to a decade ago.
In 2012, the priciest iPhone 5s went for 899 euros. Now, the iPhone Pro Max can set you back a whopping 1949 euros. Samsung sees a similar trend, with their Galaxy S5 priced at 699 euros a decade ago, and the top-of-the-line Galaxy S24 demanding 1809 euros. Verivox, a comparison portal, pinpoints that premium models are now available in multiple series: "Pro," "Plus," "Max," or "Ultra." Six years ago, the options were limited.
The dramatic increase in storage capacity has significantly impacted the cost of these devices. Verivox found that ideally, investors often fork out an additional three-digit sum for larger storage versions. In 2012, the most premium pick across all providers cost 729 euros, while today's average price is a hefty 1333 euros.
Germany is a lucrative market, drawing in companies with hefty marketing budgets, notes Jens-Uwe Theumer of Verivox. He added to AFP, "Major brands frequently outspend smaller ones, pushing up the final cost for consumers." An appetite for the premium models, especially among the young, is another factor influencing the price. "But most are really just looking for a device and end up bundling it with a tariff, thinking it's cheaper," explained Theumer. However, separating the purchase of the smartphone and the tariff can often save 22% - especially if you've got average data consumption.
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Source: www.stern.de
