Economy

The scent of a baguette emanates from this stamp.

Your mailbox will be reminiscent of the French Revolution - La Poste introduces a "scratch and sniff" stamp in France. The best part? Rubbing the stamp gives off a scent of fresh baguettes!

SymClub
May 21, 2024
1 min read
NewsBaked goodsLife and knowledgeBaguetteStampsBakerFranceAdvisorLifestyle
That's fragrant! In France, people are now sending baguette-flavored mail
That's fragrant! In France, people are now sending baguette-flavored mail

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Odd conduct by the French postal agency - The scent of a baguette emanates from this stamp.

The unique stamp, valued at 1.96 euros, depicts the long white bread decorated with patriotic red, white, and blue bows. Pay attention, collectors: it has been available for purchase since last Friday. Only a limited run of 594,000 copies will be produced.

Stamp with a Sweet Aroma: France's Postal Service Honors the Bagel!

The stamp's ink comprises microcapsules that release the aroma of freshly baked bread. It can be delivered globally, allowing the scent of a classic french bakery to waft into the mailboxes of countries, such as Germany, across the world.

"The baguette, the daily-life bread, the symbol of our gastronomy, the jewel of our culture," France's postal service proclaimed in a near-hymnal ode to the fluffy loaf on their website.

Every Year, Six Billion Bagels are Sold in France!

The baguette is FRANCE's national symbol. No other nation buys more baguettes: Six billion per year! That's about 100 per person (including infants).

Damien Lavaud is a printer at Philaposte, the French stamp authority. In an interview with the broadcast station "France Bleu," he stated: "The scent is encased. We purchase it specifically from a manufacturer. The challenge for us is to apply the ink so that the buyer can release the fragrance by rubbing it on the stamp."

Sales of the stamp commenced on Friday following a Thursday unveiling on the feast day of St. Honoré, the patron saint of bakers and confectioners. Despite the fierce competition and the fierce rivalry between traditional bakeries and supermarkets and sourdough, several French citizens take pride in their baguettes.

Emmanuel Macron, President (46 years old), once described it as "250 grams of magic and achievement in our everyday lives."

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Source: symclub.org

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