'The Hangover' Series Is a PR Boon for Caesars and Vegas
Sometimes the best hotel PR is iconic movie PR: For San Diego's Hotel Del Coronado, "Some Like It Hot" worked; the Plaza had "Days of Our Lives" and now "The Great Gatsby" Now, Las Vegas' Caesars Hotel - and Sin City itself - are enjoying the fruits of fame from the popular "The Hangover" film series, which is now filming its third (and reportedly final) installment. a) sequel.
Famous Route
Apparently, the catchphrase uttered by Zach Galifianakis’ Alan upon arriving at Caesar’s Palace in the original 2009 film The Hangover, “Does Caesar live here? "It will help enhance the reputation of this upscale hotel among tourists.
Movie merchandise emblazoned with the line is still the talk of the town, and Caesar couldn't have thought of a better promotional technique even if he tried. “This is still happening,” said Gary Selesner, regional president of Caesars Entertainment. “[Four years later] people are still quoting lines from that movie.”
Life doesn’t always imitate art
Of course, some aspects of the original film required dramatic license, which was sometimes difficult for the Caesars staff to explain. For example, if a guest wants to stay in the "Hangover" suite: it doesn't exist. While the film version is loosely based on the real-life Caesars' high-roller suite, it was created on a Hollywood theatrical stage and was only a set.
Caesars isn't the only company to benefit from "The Hangover." It has become a cottage industry that enriches the coffers of businesses and individuals alike. For example, IGT is a major manufacturer of casino slot machines, offering "The Hangover" themed slot machines in more than 55 casinos around Las Vegas. And impersonators — always popular in Sin City — have also felt the blessing; more than a half-dozen Allen impersonators have worked in the city. One of them is Thaddeus Kalinoski, who even appeared in the sequel to The Hangover III; Brian Petrie, a former Cirque du Soleil welder who now Playing Alan full-time, attending meetings, weddings and parties wearing his signature sunglasses and cradling a baby on his belly.
Also the advantage of ConVis
The Las Vegas Convention and Visitors Bureau said the film really shines a spotlight on Las Vegas when it needs it most. While it seemed like the perfect mix of fun and weird, "Caesar" Selesna admitted she was a little hesitant because many of the scenes depicted violence, theft, nudity, and good times in elevators. “There was some reluctance,” Selesna said of the initial meetings about lending the property’s name to the franchise.
Apparently they have overcome this reluctance. After all, Vegas is based on betting on the winner, and The Hangover series fits that bill.
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