Economy

The Guardian Stops Advertising for Gambling Both in Print and Online Worldwide

Announcing the decision on Thursday, Guardian Media Group's CEO, Anna Bateman, revealed that they will no longer accept ads promoting gambling.

SymClub
May 18, 2024
2 min read
Newscasino
was able to take the decision to forgo millions in gambling advertising revenue because of its...
was able to take the decision to forgo millions in gambling advertising revenue because of its unique ownership structure, its chief executive, Anna Bateson, said Thursday. (The Guardian)

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The Guardian Stops Advertising for Gambling Both in Print and Online Worldwide

The Guardian Media Group has declared a worldwide prohibition on ads for gambling, giving up millions of dollars in income.

This decision aims to align the left-leaning UK-based press organization's money sources with its socially forward editorial and reporting principles. The organization has already excluded firms associated with the fossil fuel industry from advertising with them.

The Guardian has been a significant participant in the UK's media revolt against the gambling sector, which has been subject to 18 years of extremely liberalized online gambling regulations.

As Anna Bateson, the chief executive of the Guardian Media Group, penned in an editorial for The Guardian, "Guardian journalists have documented the disastrous consequences of the gambling industry in the UK and Australia, contributing to the continued prominence of the issue in the public's awareness."

No Billionaire Owners

Bateson added that the ability to make this call came from the group's unique ownership structure. It has no stockholders, nor does it have a billionaire owner. Instead, it's owned by the Scott Trust Ltd., which was created specifically to safeguard the financial and editorial independence of The Guardian for all time.

Bateson stated, "As we believe our main duty is to act ethically for our readers, that's why we've opted for alternative means of generating revenue." "The Guardian" is dedicated to ethical advertising practices that benefit society as a whole.

The ban extends to all gambling advertising across all of the group's online and print properties, including The Guardian, Observer, and Guardian Weekly. The only exceptions will be lottery products offering "non-instantaneous prizes" since these "might have positive social outcomes through raising funds for charitable organizations."

Gambling and Journalism

This decision is at odds with numerous other UK news outlets whose titles possess their own bingo sites, such as Sun Bingo and Mirror Bingo. Similarly, in the United States, Fox Sports has its branded sportsbook, FOX Bets, where it holds a 4.99% stake. Meanwhile, the casino conglomerate Penn Entertainment owns Barstool Sports.

Bateson mentioned that The Guardian understands and accepts that many of its readers, along with its staff, are passionate sports fans who enjoy betting.

"It's a question of personal choice, and we have no qualms with that." she said. "Our worry lies with the ubiquitous nature of digital re-targeted advertisements that entrap a portion of sports fans in an addictive pattern."

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Source: www.casino.org

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