Due to the European Championship taking place, - The gastronomy industry anticipates a revenue of 200 million.
During the upcoming European Championships, Bavarian retailers, brewers, and restaurateurs are keeping their fingers crossed for the national soccer team with economic benefits in mind. Retailers, brewers, and restaurateurs alike are anticipating a surge in sales. However, the extent of this surge is largely dependent on the soccer team's performance and the weather.
The Bavarian retail sector is optimistic, predicting an increase of between 100 million and 200 million euros in sales, according to Bernd Ohlmann, who serves as the Managing Director of his association. The success of the German team could positively affect consumer psychology, leading to increased sales across various industries. Sports retailers could see a bump in sales with merchandise like jerseys and soccer balls. Additionally, electronics retailers might experience higher sales rates with televisions or projectors, and food retailers can expect to sell more drinks, barbecue products, and other party supplies. DIY stores may even reap the benefits of new barbecue purchases.
Overall, Ohlmann is cautious with his estimates, knowing the 500 million euros initially forecasted for the 2006 World Cup at home failed to materialize. While a strong performance by the German team could have an uplifting effect on the population, directly influencing sales, he suggests.
For the hospitality industry, particularly in Munich (the only Bavarian venue), confidence is high. Over 60% of businesses anticipate a positive impact. Already, businesses are reporting higher booking numbers for the tournament. Both match days and nearby locations in the city center will see an increase in restaurant trade. Approximately a quarter of Dehoga members are planning to broadcast matches live.
Bavarian brewers stand to gain from televised matches and home barbecues. Beer sales typically increase during major soccer events, says Lothar Ebbertz, the head of the Bavarian Brewers Association. Smaller regional breweries could particularly benefit from a heightened enthusiasm for local brews. But the magnitude of the boost in business also relies on the team's performance and the weather conditions. "We're happy about the positive stimulus and hope people will choose to celebrate with Bavarian beer," mentions Ebbertz.
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Source: symclub.org
