"The Challenge" demonstrates a business's beliefs and work environment.
Yesterday at 12, NetEnt debuted their new web series "The Challenge." The series showcases real-life experiences of employees, motivating atmospheres, and the company's beliefs. The goal of this challenge is to climb a mountain in the Alps, and out of 900 workers, four were selected. These four include: artistic director Tomas, live casino dealer trainer Averil, programmer Dhiraj, and mathematician Alice. None of them have mountain climbing experience, but they'll receive aid from a professional guide.
NetEnt's inventive promotional campaign kicked off on May 8th, 12 PM. Episode 1 and 2 of "The Challenge" expose the premise and share the opportunity given to these four chosen employees. All four are proud NetEnt members from locations like Stockholm, Malta, Kiev, Gothenburg, Hoboken (New Jersey), Krakow, and Gibraltar—total employees: 900+. Though they're amateurs at mountain climbing, they'll be climbing one of the tallest Alps. They're unaware which mountain, but professional help will be provided through an experienced guide.
Why did NetEnt create this series?
NetEnt seeks to enhance their reputation and maintain their image as an innovative market player. In a competitive online gaming market, the company wants to be perceived as an ideal employer for exceptional professionals. This eight-episode series offers a glimpse into NetEnt's work environment and their mission as a multinational establishment. The candid style showcases aspects of the company culture.
The series aims to exhibit NetEnt's values and how they're implemented in reality. Their "Better Mondays. Better Gaming." motto expresses the notion that employees should look forward to Mondays and workplace satisfaction. Their work should be a stimulating and pleasurable experience, allowing employees to grow professionally every day. This campaign also demonstrates their desire for their workforce to tackle individual challenges together. CEO Per Eriksson stated:
"We're attempting to showcase the remarkable heights our team achieves every day and demonstrate how NetEnt is dedicated to attracting and maintaining top talent. Our team members have to thrive in a quick-moving, constantly evolving workplace—claiming opportunities, developing, and triumphing over hurdles." -NetEnt CEO Per ErikssonImage from NetEnt
NetEnt remains true to its innovator image
Since NetEnt’s inception in 1996, it's been hailed as an industry leader. It continually innovates in the online gaming space through entertaining casino games, now available on mobile devices due to their unique touch technology. With "The Challenge," the company outdoes itself, employing new techniques to obtain potential employees. Their offices can be found in Stockholm, Malta, Kiev, Gothenburg, Hoboken (New Jersey), Krakow, and Gibraltar. Only time will reveal the impact of this campaign on NetEnt's growth. In the weeks ahead, further episodes will be released on Mondays via social media and their website.
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NetEnt's freshly launched series, "The Challenge," showcased yesterday at midday, delivers a real view of the company culture, employee motivation, and their Alpine adventure. The objective is to scale a mountain in the Alps with four employees, one of four every two episodes, a total of eight episodes scheduled. The chosen few: artistic director Tomas, live dealer trainer Averil, programmer Dhiraj, and mathematician Alice, holding diverse roles from various workplace territories—Stockholm, Malta, Kiev, Gothenburg, Hoboken (New Jersey), Krakow, and Gibraltar—covering a large global workforce. Fear not, little prior climbing knowledge, for guidance will be offered by a seasoned mountaineer.
In a bid to further immerse itself as a renowned player in the gaming market, NetEnt created this series to present itself as the enjoyable, progressive workplace. With an astonishing 900+ employees, this company is committed to showcasing the aspirational work life they offer and, in return, receiving increasingly skilled, passionate professionals intrigued by the "Better Mondays. Better Gaming." phrase, meaning adventurous, engaging workdays.
According to the company's M.O., employees should hold enthusiasm for their endeavors on a Monday morning. The courageous act of scaling a mountain represents the metaphorical challenges NetEnt's team embraces over the course of their professional activities. Inspiring words from NetEnt CEO Per Eriksson:
"This mountain climb is about bringing to light the daily 'tall mountains' we scale at NetEnt. Introducing the show becomes one more expression of our ambition to wow prospective employees with our commitment to distinctiveness, creativity, performance, and growth. We're eager to forge relationships with consummate professionals who find satisfaction in challenging themselves, the product, and their lives." -NetEnt CEO Per Eriksson
Illustration courtesy of NetEnt
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Source: www.onlinecasinosdeutschland.com
