Sprybe and UFC Introduce Innovative Sports Betting Promotional Strategy
Gaming company SPRIBE joins forces with UFC for marketing push
The smash hit game Aviator, falling under the crash genre, boasts a massive monthly player base of over 10 million, as per SPRIBE. By teaming up with UFC, a leading sports organization, Aviator aims to expand its reach to lovers of sports betting and UFC admirers. Speaking on the new alliance, Giorgi Tsutskiridze, SPRIBE's Chief Commercial Officer, shared his thoughts:
Introducing Aviator to UFC's fold marked a significant milestone and sparked a new fandom wave. The collaboration's success hinges on the shared values of both brands.– Giorgi Tsutskiridze, Chief Commercial Officer of SPRIBE, iGB**
SPRIBE has hit the jackpot with UFC, a seasoned pro in catering to the preferences of the Gen Z audience. Previously, UFC has spearheaded safe sports betting campaigns and marketing strategies.
What is Aviator all about?
Aviator is an engaging live game offered by participating gambling providers. Users can wager sums ranging from 0.10 € to 100 €. The Aviator gameplay involves a plane taking off, presenting multiple multipliers to players. The max prize per round maxes out at 10,000 €.
At game commencement, the multiplier starts at x1. The higher the plane soars, the higher the multiplier. Players can decide to cash out and collect their winnings or continue playing. However, if the plane exits the game screen prior to cashing out, the game is a loss. The plane's ascent height cannot be predicted in advance, as it relies on a random number generator in each round. As such, Aviator is a classic game of chance.
Communication between gamers is enabled via a live chat during the game. Live statistics are also available, displaying the rising height and current multiplier. The live bets feature ensures transparency by showing the active players and their bets.
One of Aviator's standout features is the Rain Promo. Gamblers can request free bets from their fellow players. Free bets can be requested through a button on the game screen. Those who trigger the rain reward their fellow players with an extra win. The target recipients of these added wins are determined randomly. Through this feature, players can celebrate a lucrative win and share their success with their fellow players, resembling tipping a live casino dealer.
SPRIBE: Big partnerships and initiatives
Since its inception in 2018, SPRIBE has established numerous partnerships and launched several marketing campaigns with gambling providers and sports betting platforms. A partnership with Adjarabet, a well-known online casino provider in Georgia, was among the first. Adjarabet is part of Flutter Entertainment, which recently committed £8 million in charitable causes in the UK and Ireland. The importance of sustainable marketing strategies was emphasized by Giorgi Tsutskiridze:
The impact of marketing practices is paramount in the success of innovative games in the iGaming industry. The promotion of a hit game like Aviator presents its own set of challenges and fierce competition. To overcome these hurdles, we have prioritized targeted advertising, strategic partnerships, and effective communication of Aviator's unique selling points. By focusing on key aspects, we managed to maximize the potency of our marketing efforts.– Giorgi Tsutskiridze, Chief Commercial Officer of SPRIBE, iGB**
SPRIBE has experienced rapid growth, with its games now accessible at over 2,000 gambling providers. The games are particularly popular among Y and Z generation players. With the UFC's predominantly young and passionate sports betting audience, SPRIBE anticipates an exciting journey and substantial success.
The partnership between SPRIBE and UFC has attracted significant attention in the news, as it promises to revolutionize the gaming and sports betting landscape. With UFC's strong influence in the world of sports, Aviator is expected to reach a wider audience, potentially breaking new grounds in the industry.
As the news of this partnership spreads, gaming enthusiasts and UFC fans alike are eagerly awaiting the fusion of their favorite pastimes, with expectations soaring high for an unparalleled gaming experience.
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