Sneijder turns into an advertising tool
Dutch soccer star Wesley Sneijder promotes gambling for the European Championship through a commercial created by betting company TOTO. In this advertisement, Sneijder takes on the role of "King TOTO" and sings along to a classic happy hardcore beat by techno DJs Mental Theo and Charly Lownoise. This campaign from the lottery firm Nederlandse Loterij aims to tie in the upcoming football European Championship with betting.
Football Star Turned Singer
Wesley Sneijder is an icon in Dutch football. The 36-year-old started in professional football with Ajax Amsterdam and later moved to Real Madrid in 2007. In 2009, he transferred to Inter Milan, where he became a top player and even won the revered Champions League. Although he won several trophies throughout his career, Sneijder never secured a championship title with the Netherlands' national team. Despite this, he remains incredibly popular in his home country.
TOTO is hoping to reach a wide audience with this promotional video. To achieve this, the Netherlands' sports betting provider developed a unique concept for the marketing campaign. This concept involves Sneijder singing as the new "King TOTO" to a lively happy hardcore beat.
The advertisement features a reenactment of Sneijder's legendary goal at the 2010 World Cup in South Africa. That year, he led the Dutch team, known as the Eleven, into the semi-finals and eventually to the tournament's final. Although the Netherlands lost the final to Spain in extra time, the World Cup game holds significant importance for the country.
To ensure historical accuracy, TOTO collaborated with renowned Dutch sports commentator Jack van Gelder, who narrated the World Cup match and frequently lost control over his emotions as Sneijder scored a goal. van Gelder provided commentary for the commercial.
Unusual Pairing
The unusual connection between Wesley Sneijder, sports betting, and happy hardcore makes the advertisement unique. The campaign's organizers, advertising agency TBWA\NEBOKO, were quick to see the potential in this unconventional approach. They chose the happy hardcore genre for its popularity in the Netherlands since the 1990s and its cult following. Darre van Dijk, who masterminded the entire marketing strategy, stated:
"We recognized the potential of the unique presentation of the promotional video and purposely opted for happy hardcore for its musical accompaniment. This genre enjoys widespread popularity and an almost cult status in the Netherlands."
Arno de Jong, Marketing Manager at the Nederlandse Loterij, expressed his pride in the new campaign: "We are proud to release this campaign because it encapsulates the spirit of the times perfectly. Although the European Championship has been postponed, we're now well-prepared for the tournament. These are unprecedented circumstances, and with 'King' Wesley, we're taking the campaign to a new level - with Happy Hardcore music and training outfits, the '90s will make a comeback. However, the way TOTO presents this is entirely modern."
Preparing for the European Football Championship
Unfortunately, TOTO's timing for the promotional video featuring Sneijder's soccer shot at the sports betting platform TOTO couldn't have been better. The European Football Championship kicks off on June 12th. The tournament lasts for an entire month, providing non-stop sports and a boost in bets placed. The sports betting industry stands to make massive profits between June 12th and July 12th.
A surprising novelty exists for this year's European Football Championship. Instead of taking place in one or two countries, the event is distributed across 12 different countries - from Baku to Munich to Budapest. TOTO's marketing strategy is a perfect fit for the occasion.
Read also:
- The discontinuation of SVolt would significantly affect Saarland.
- Hamburg celebrates the vibrant, noisy, and piercing Schlagermove with enthusiasm and excitement.
- Tornado warning: Storm hits the Elbe area
- Upcoming challenges loom large for Tuchel as season ends.
Source: www.onlinecasinosdeutschland.com
