SkyBet utilizes chatbots, while Bet365 allows personalized wagers.
The British betting company SkyBet has revealed the early outcomes of their CoLab project, an initiative aimed at enhancing customer interaction and responsible gaming in collaboration with external start-ups. In contrast, Bet365 unveiled its innovative product BetBuilder, which caters to the trend of creating unique bets.
SkyBet introduced the CoLab project in September of last year to encourage unique potentials for product development. The company welcomed start-ups to submit their ideas for improving the service. From the pool of applications in the fields of future technologies, customer service, new markets, responsible gaming, and a wild card, SkyBet selected five projects to proceed with. The company mentioned two of these early on: They plan to incorporate chatbots into their customer service sector to decrease human engagement by 25% while preserving the same level of quality. By using AI-driven technology, the chatbots will develop into competent "conversational partners" capable of addressing many inquiries autonomously, a move that will free up the service team to handle more complex issues.
Another project will concentrate on employing data analysis to identify risky gambling patterns at the outset. This endeavor aims to pre-empt future regulations in the area of gambling behavior. For example, frequent escalating bets could signify an attempt to recoup losses, a common symptom of emerging addiction. To execute the projects, the start-ups are provided with industry specialists from SkyBet to help refine their products.
While SkyBet ventures into collaboration with newcomers, Bet365's BetBuilder has been unveiled, a product designed to accommodate individual betting preferences. It's an extended accumulator that empowers bettors to combine up to six distinct bets on a single match. This innovation exceeds traditional combination bets as it enables users to bet on specific events individually and potentially higher wins. Ultimately, the BetBuilder is likely to appeal to seasoned gamblers due to its capacity to predict match details thoroughly.
In a recent conversation, industry expert Marc Thomas suggested the need for more innovative features in the sports betting market. He wondered why the industry had not addressed such customization options sooner:
Why can't a customer select a particular player to score at a certain minute, a different player to score in the following period, a particular player to receive a yellow card, as well as a desired final result? We have the technology to price these scenarios. Everybody wants to hear positive news, and if someone correctly predicts a match and transforms a pound into hundreds of thousands, that's fantastic news for the entire industry.Marc Thomas, Propus Partners
Thomas, a former employee of Betfair and William Hill, is among a growing number of critics bemoaning the lack of action by big providers in the sports betting industry. Compared to these giants, start-ups appear more agile and more willing to innovate. The last significant advancements in the industry date back years, with the bulk of improvements focused on adapting online platforms to be mobile-friendly. Providers have largely neglected emerging trends while maintaining their existing offers. This state of stagnation leaves them vulnerable to disruption from outside companies. Calls for personalization in the industry remain unanswered, with the potential for integrating a social component in sports betting - such as allowing joint bets - frequently ignored. Yet, a shift towards smaller, more agile organizations collaborating may provide a much-needed boost to the industry.
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Source: www.onlinecasinosdeutschland.com
