Seasoned athlete appointed to PartyPoker's board of managers
PartyPoker Welcomes Mike Sexton Back as CEO: Can This New Beginning Help Regain the Number One Spot in Online Poker?
Mike Sexton, an integral part of PartyPoker since its inception, is making a comeback. This poker pro turned World Poker Tour commentator will now serve as the CEO of the company. The plan? To help PartyPoker regain its position at the top. But will it work against the likes of PokerStars and 888poker? Let's find out!
In the early 2000s, PartyPoker was the name to beat in online poker. With Mike Sexton, a 1989 World Series of Poker (WSOP) bracelet holder, contributing to the development of its original poker software, the company was destined for success. He played a significant role in its strategic growth. But, PartyPoker's withdrawal from the US market in 2006, due to regulatory reasons, was a major setback. While other competitors, mainly PokerStars, managed to adapt better to the evolving market circumstances, Sexton left PartyPoker and took up a commentator role on the World Poker Tour (WPT).
However, with the 15th season wrapping up, Sexton shares a farewell note: "PartyPoker and the WPT are parting ways in business. I couldn't justify working for both companies." Fortunately, he doesn't have to turn his back on his longstanding commitment to the brand. He's been a brand ambassador for PartyPoker for a while now. And now, he's accepted the chairman position at PartyPoker.
The reunion comes at an intriguing time. PokerStars is raising eyebrows with modifications to its loyalty program, leaving many disgruntled players. PartyPoker, on the other hand, has some tricks up its sleeve too: up to 40% of rakeback will be returned to players.
This move could make PartyPoker a significant player again. The upcoming software improvements should offer a more enjoyable experience for users. PartyPoker's ambition to excel in the live business is admirable too. The PartyPoker Live Tour, promising higher prize money, can be a serious competitor. And with Mike Sexton, who's part of the "Poker Hall of Fame", heading that, it has an ace in the hole. His deep understanding of what players expect from a tournament series could come in handy.
Whether PartyPoker can take back the number one spot from PokerStars is uncertain. There are many factors at play, one of which is player reaction to the new offerings. As long as the software revisions turn out to be top-notch, the simpler loyalty program may attract a considerable number of players. The investment in its poker product by GVC says a lot about its commitment. With Mike Sexton leading the charge, PartyPoker has the potential to produce a product that meets the needs of customers and potentially lure over PokerStars' unhappy users. Grab your popcorn as this competition heats up!
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Source: www.onlinecasinosdeutschland.com
