Sat.1 introduces a new program centered around gambling.
Sat.1 is gearing up to debut a new TV show called "Rolling - The Coin Quiz." This program is being hyped as a mix of trivia and gambling. The premier is slated for the summer but no host has been announced yet. SevenOne Media, the marketing agency behind it, has given a few details about the concept, but critics could emerge.
Slots, jackpots, and games of chance
Sat.1 hasn't had much luck with quiz shows thus far. Their popularity for shows like "5 Gold Rings" and "Letter Battle" has remained low. Now, "Rolling - The Coin Quiz" is looking to change that. The show is an intriguing combination of trivia and gambling, where three teams compete. These are formed by one celebrity and one commoner. The game is divided into 15 rounds and is set up like a slot machine. The duos insert coins into the ten slots of a rolling machine, earning money in the process.
After sinking in the coins, they must answer a quiz question correctly to add the amount won to their jackpot. The teams can increase their jackpot in each of the 15 rounds, but there's also the potential to lose it all. The team with the most money at the end competes in the final, with a coin toss determining whether they win or lose everything.
ProSiebenSat.1 Media SE is part of Sat.1, based in Unterföhring near Munich. It made history as the country's first private broadcaster on January 1, 1984, a day before RTL's launch. Once a big hitter in the TV ratings, Sat.1's market share plummeted from 10.4% to 5.7% between 1987 and 2020. One of their last big hits was the Harald Schmidt Show. It remains unclear if Rolling will revive those glory days.
Dealing with Uncertainty
Unfortunately, there's still major question marks around the show. No host has been finalized, no exact start date has been set, and even the name of the show is a working title. There are even murmurs that Rolling could potentially replace the struggling "Buchstaben Battle" format, which airs in the early evening slot. Currently, the series is being aired as a double pack from 6 p.m., following the unsuccessful "5 Gold Rings." "Who Wants to Be a Millionaire's" profits make it the highest-earning TV show at the moment.
Interestingly, the Rolling concept was inspired by the British show "Rolling In It," which ran on ITV from August to September 2020 and was hosted by Stephen Mulhern. ITV also served as a template for "5 Gold Rings." However, ITV opted for a limited five-episode run, airing each show on Saturday nights.
Primetime Gambling?
The fact that gambling-inspired formats are being shown on public free TV is likely to receive backlash. Even though gambling advertising comes with strict guidelines preemptively, it's ripe for criticism. For example, SevenOne Media has already advertised potential promotional opportunities for Rolling on its website.
However, the Interstate Treaty on Gambling (GlüStV), which gained the approval of 13 federal states, comes with certain advertising restrictions. Providers of gambling can only market their products between 21:00 and 06:00 in the morning. This leaves Rolling in a precarious position, as a primetime schedule would violate this regulation.
Knossi's Troubled Reception
Recently, controversy arose when Jens Knossalla (better known as "Knossi") became Kaufland's new advertising medium. Known for his love of casinos, the supermarket chain's appointment of him sparked heavy criticism from their customers. Knossi previously streamed casino games and has been a part of the online gaming industry through PokerStars.
Knossi now swapped online streaming for hosting RTL's "Täglich frisch geröstet," which airs on TVNOW and free TV. The show, starting with a test episode in 2020, has been incredibly successful. Even though Kaufland's gambling connection may have tainted his image, it's unlikely that he'll escape the "gambler" tag entirely.
Stefan Raab, whom Knossi described as an idol, produces the new show - a dream come true for the young presenter. Despite "Täglich frisch geröstet"s success, it could take a while before Knossi sheds his "extreme gambler" identity in public perception.
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Source: www.onlinecasinosdeutschland.com
