Restrictions on Online Gambling Ads Gain Momentum
An Argentinean Congresswoman is pushing for stricter measures to control online gambling advertisements. Proposed by Marcela Campagnoli, the legislation aims to "stop online or virtual pathological gambling."
"We want to limit online gambling ads in communication media and virtual platforms," she stated. "It's like the regulations against cigarette advertising."
The proposed bill mainly entails time-slot restrictions on ads.
As per the publicly disclosed text, online gambling promotions will be restricted to television, radio, media content platforms on computers and phones, and social networks during the hours of 1-5 a.m. Additionally, using debit cards for betting payments and the content of ads face restrictions, which should be "neutral and not directly appeal or incite the user."
The advertisement of recruitment incentives is also forbidden.
The Netherlands has implemented a prohibition on untargeted promotions of online gambling services. This law took effect in July and applies to television, radio, print, and public places like billboards, bus stops, cafes, and gaming venues. While the Dutch government allows targeted marketing for online gambling, it bans any language that encourages irresponsible gambling.
Ireland has made its move too with a gambling Regulation Bill that prohibits ads from 5:30 a.m. to 9:00 p.m.
Advertising Surges in Response to Potential Restrictions
To beat potential bans in Australia, the online betting industry is ramping up its marketing spending. The Australian parliamentary committee suggests a phased ban on advertising spread over three years, with the current political atmosphere leaning towards restrictions.
Responsible Wagering Australia, representing the online betting shops, argues that tombola unrestwill be driven to illegal offshore markets, preventing any effectiveness from bans.
Market analysts point out that advertising related to sports betting/wagering has been a massive growth category for Australian media companies over the past decade. Revenue from gambling ads has increased by approximately 13% yearly, reaching $300 million in 2022 from $53 million in 2007.
The Peak Sports Season Amplifies Advertising
With the NFL preseason attracting excitement and regular-season games starting in September, ad spending is on the rise while prompting new marketing campaigns. However, the issue surrounding NFL players' betting and sponsorships by gambling companies remains unresolved.
While professional football is a significant sport in the United States, the rules regarding gambling can be ambiguous.
In terms of sponsorships by gambling companies, the NFL is currently seeking guidance from the NBA. Last year, the NBA revealed partnerships, designating DraftKings and FanDuel as official sports betting partners.
Experts predict NFL is cautiously tackling the issue of gambling ads, but the increase in online gambling and digital promotion may compel faster action and a focus on balancing gambling ads and sponsors with other sectors striving to strengthen their ad presence.
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Source: www.casino.org
