Recent updates in real-time gaming venues.
Becky Liggero from calvinayre reports on the dynamic state of the live casino games market. One of its most crucial trends is particularly picking up steam. Insights from her visits to the "ICE" and "LAC2017" trade fairs provide fascinating insight into these developments.
Despite being viewed as a niche by many, live dealer games trump online casinos in terms of growth. This segment is remarkably competitive, as demonstrated by high click prices for related search terms for Google and other search engines.
Liggero noticed the significant presence of Asian providers at the aforementioned events, even though they're not represented in Europe/America. They're actively seeking partnerships. A substantial Asian population in Europe is unsatisfied with European providers' gambling options. Although games are largely the same in Asia, cultural differences in their presentation are vast.
She discussed this issue with live casino advertising expert Neil Walker:
"An Asian program at a European provider can appeal to this demographic in a radically different way - and dually, of course. Cooperation between European and Asian providers makes sense in this context."
Consequently, more cultural diversity in the streams can be anticipated, evident in Playtech's live casino offerings already.
Streaming from land-based casinos
Until somewhat recently, streaming was largely sourced from studios. However, Neil Walker, a live casino advertising expert, asserts that early attempts at land-based streaming were just not attractive. Inferior video quality from poor ceiling cameras and atrocious interfaces deterred players.
Now, things are drastically different. Online gaming in land-based casinos is a serious contender. Cutting-edge game providers are in this area, and video quality is at par with studio-based streaming. Interfaces and betting options have also been enhanced and broadened. Authentic Gaming is pioneering the way in the live casino department, while limited to variants of roulette and baccarat, variants and game options more than make up for this drawback. A hybrid approach of land-based and studio-based streaming seems like the prevailing choice among providers.
Customized table design
If multiple online casinos use the same live provider, the game appears indistinguishable to participants. To address this, providers are customizing individual gaming tables with exclusive layouts and facilities. This enables marketing opportunities and unique player experiences.
Furthermore, some operators have shifted away from exclusive contracts to utilize multiple streaming services. LeoVegas, for example, features games from seven providers, recently investing in enhancing its live game offerings which, also available on mobile devices. The extensive array of games is complimented by unique promotions. This marked shift away from traditional slot machines as the core component of online casinos showcases live streaming's increasing importance.
Specialized live casinos
Codeta is a comparatively new operator that primarily concentrates on table games with a heavy focus on live dealer games. While competitors often present live offerings as a secondary option subsequent to an assortment of slot machines, these operators obsessively focus on streams as their main fare. Extra incentives, including a cashback feature, are intended to attract players. This 180-degree twist away from traditional slot machines as the primary driving force of online casinos highlights live streaming's escalating significance.
Offline casinos like the Hippodrome, Grosvenor, and Genting have a substantial consumer base that can now enjoy land-based games online. "Crossover promotions" and mergers of offline and online VIP and loyalty programs further dissolve the distinction between virtual and physical gaming experiences.
Increased variety and better service
The variety in live gaming has significantly increased. Last year saw several new titles like Caribbean Stud and Texas Holdem Poker emerge. Also, European companies debuted games like Double Ball Roulette, reminiscent of Wheel of Fortune or 3 Card Brag. However, the lobby has witnessed some major improvements to streamline the selection of so many games. Clearer information allows players to choose their game with greater efficiency, especially on mobile devices with limited screen space.
Innovation is ongoing and there are plenty of new features coming this year. One example is the addition of side bets to roulette games. Another exciting feature is the introduction of a 7x multiplier for the wheel of fortune. There will also be an increase in progressive jackpots, tempting players with big rewards for small bets and providing an extra dose of thrill. As for unexpected surprises, Asia might present us with a "Robot Dealer" for their casinos. Last but not least, developers are exploring the potential of virtual reality to make live casino experiences even more realistic.
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Source: www.onlinecasinosdeutschland.com
