Rapper Snoop Dogg Appointed as 'Top Cannabis Officer' at Digital Casino Roobet

Snoop Dogg, renowned for his association with marijuana, secures a role which officially includes cannabis in his profession.

Jun 24, 2024
2 min read
Snoop Dogg is joining an online cryptocurrency casino as a brand ambassador with the title of...
Snoop Dogg is joining an online cryptocurrency casino as a brand ambassador with the title of “Chief Ganjaroo Officer.” Snoop plans to bring his decades of experience in the music industry and his keen ability to build a brand to the casino called Roobet.


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Rapper Snoop Dogg Appointed as 'Top Cannabis Officer' at Digital Casino Roobet

Rapper Snoop Dogg, famously linked with cannabis, has landed a new gig that embraces his love for the substance in his job title.

Snoop revealed this week that he's partnered with Roobet, an online cryptocurrency gambling site, to become their "Chief Pot-Smoking Officer." In his promotional role, the hip-hop artist and NFT enthusiast will help promote the online crypto casino.

Building a Reputation

Roobet co-founder Matt Duea stated that bringing on Snoop Dogg, a global superstar who doesn't need an introduction, is all about bolstering the crypto casino's reputation. Established in 2019, Roobet claims to be one of the fastest-growing crypto casinos in existence.

Since its inception, our mission has been to push the boundaries of what a gaming brand can be, and Snoop’s a forward-thinker,” said Duea. “Together, we’ll completely redefine the online entertainment experience.”

Duea explained that Roobet strives to offer the "most thrilling and immersive online casino experience" available. "With Snoop on board, the future of digital entertainment looks brighter than ever," Duea added.

Snoop revealed he was enticed by the sponsorship opportunity due to Roobet's one-of-a-kind brand.

"These guys are doing something unique," Snoop said. "This partnership just feels right, and we're going to carve out a new path for online entertainment."

Roobet stated that Snoop will leverage his skills from the entertainment industry and his brand knowledge for the casino business.

About Roobet

Roobet is a sub-company of Raw Entertainment B.V., an online gambling corporation headquartered and licensed in Curacao. This South American island nation, situated near Aruba, is a hotspot for offshore iGaming and online betting platforms. Roobet is a virtual casino that lets players stake crypto, such as Bitcoin, Ethereum, and Litecoin.

The platform boasts over 2,000 slot machines and interactive table games. One of its more popular games is a house-built roulette game where players bet on what symbol a virtual pill will land on. Roobet also provides crypto sports betting.

Roobet is off-limits in the US and most of Europe.

Crypto's Comeback

The December arrest of Sam Bankman-Fried, co-founder and CEO of FTX, a leading cryptocurrency exchange, dealt a severe blow to the crypto world.

Prior to his arrest in the Bahamas, where FTX was based, Bitcoin was trading above $20K. Bankman-Fried is being accused of wire fraud, commodities fraud, securities fraud, money laundering, and campaign finance law violations. The FTT cryptocurrency plummeted, and the stock fell below $17K just weeks later.

Bankman-Fried is suspected of utilizing customers' FTX crypto holdings for risky investments through another company he spearheaded, Alameda Research. When rumors surfaced about FTX funds being improperly used to fund Alameda, customers started withdrawing their crypto holdings, which led to FTX filing for bankruptcy when it couldn't handle the requested transactions.

Some financial experts believed FTX's downfall would tarnish the crypto markets forever, but prices have since bounced back. Bitcoin is trading above $23,300 as of Thursday morning — though that's around 47% below where the digital currency was trading at this time last year.

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