PSV initiates poll for gambling endorsements.
Dutch football club PSV Eindhoven is gathering feedback from its fans about potential partnerships with European online betting providers. The club has sent a letter to its season ticket holders, asking for opinions on sponsorships by gambling companies in the sport. While the club has been considering entering into a commercial partnership with an online betting company for the 2020/21 season, they emphasize that "it won't be done without consulting the fan community and club members."
PSV is likely to sign a deal worth between €1 million and €1.5 million per year with a betting company. However, the details of the current survey have not been disclosed, making it unclear whether this is just a consultation or if there are specific questions being asked to help shape future partnerships. PSV's chairman, Harrie Timmermans, has expressed concerns over the security of match and customer data, as well as the potential integrity of the sport, as customer data could potentially spread online or be sold. Similarly, Ajax Amsterdam and Feyenoord Rotterdam have also considered entering into a sports betting partnership.
The Dutch gambling market is currently undergoing a restructuring phase, with a newly regulated iGaming market set to launch in January 2021. The Kansspelautoriteit (KSA) is working on a new regulation system and licensing process for the online gambling sector, aiming to open it up to European operators. The licensing examinations are set to begin once the new regulations are adopted. With 183 companies showing interest in the Dutch online market, the KSA is under pressure to quickly implement the changes. The Dutch gambling market has grown steadily in recent years, with land-based gambling revenue growing from €1.85 billion in 2015 to €2.05 billion in 2018.
In June, the KSA's chairman René Jansen announced that the long-awaited Remote Gambling Act is expected to come into force by July 2020 at the latest. The regulations include a license fee of €45,000 for all operators, with an additional €8,000 fee for changes to existing licenses. The KSA will also investigate all applicants' previous violations of gambling laws, not just in the Netherlands. The focus of the new regulations is on player protection and customer bonuses. Providers must implement control and self-exclusion systems, as well as provide clear information on the content of bonuses. Offering bonuses while a player is playing is currently banned.
Dekker has set a deadline of September 18 for industry stakeholders to submit comments and suggestions for improvements to the regulations. The process of restructuring the Dutch gambling market continues, with the aim of creating a transparent and responsible online gaming environment.
Dutch soccer club PSV Eindhoven, or Eredivisie, has started a survey on the topic of betting sponsorship, targeting opinions on potential partnerships with European online gambling providers. This move comes as the Dutch sector undergoes a period of restructuring, with a regulated iGaming market due to open in January 2021.
Commercial Partnerships in the Works
PSV Eindhoven, the 21-time champions of the Dutch first division, is encouraging its fans to voice their thoughts on potential gambling partnerships. In a recent letter to season ticket holders, the club expressed their interest in collaborating with online betting companies. The letter also suggests that they may enter into a partnership by the start of the 2021 season, emphasizing the value of fan input in this decision.
Eindhovens Dagblad reports that PSV is already considering finding a suitable sports betting partner for the 2020/21 season. The potential deal could bring the club between €1 million and €1.5 million a year. However, more information on the nature and timing of the survey has not been disclosed.
Industry Developments
PSV's chairman, Harrie Timmermans, has mentioned that the club has held internal discussions about partnerships. While he acknowledges the potential income, he cautions against seeing everything that generates income as inherently desirable. He also shares concerns about the security of match and customer data, as well as the integrity of the sport, given the potential risks of data sharing and potential manipulation.
Timmermans fears that fans could be inundated with emails urging them to participate in various betting games. Similar concerns have been voiced by Ajax Amsterdam and Feyenoord Rotterdam, both of which have hinted at considering a future sports betting sponsorship.
Upcoming Regulations
The Dutch gambling market, historically restricted to land-based providers, is going through a restructuring. The regulator, Kansspelautoriteit (KSA), is in the process of creating new legislation for the online gambling sector and a licensing system. The intention is to open the Dutch iGaming market to European providers in January 2021. KSA Chairman René Jansen has indicated that the Remote Gambling Act, which has been in limbo for years, may be finalized and implemented by July 2020. Licensing examinations will begin immediately following the adoption of the regulations.
The KSA is bracing itself for a surge of interest as 183 companies have already expressed interest in obtaining licenses. The surge is putting the authority under pressure, prompting the possibility of hiring external help.
The Dutch gaming market has witnessed steady growth in recent years, with revenues soaring to €2.05 billion in 2018, surpassing €2 billion for the first time. Land-based gambling revenue climbed 11% between 2015 and 2018.
Secondary Regulations
Last month, Dutch Minister for Legal Protection Sander Dekker published secondary regulations for the country's iGaming market. The draft regulations include a €45,000 license fee for all operators, with an extra €8,000 for changes to existing licenses. Operators will also be scrutinized for any prior gambling law violations, both in the Netherlands and internationally.
The regulations also outline requirements for player protection and customer bonuses. This covers the implementation of control and self-exclusion systems, as well as clear and transparent bonus information. The providing of bonuses while a player is playing is currently prohibited. Industry stakeholders have until September 18 to comment on and suggest improvements to the regulations.
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Source: www.onlinecasinosdeutschland.com
