Poll Reveals Germans' Fondness for Gaming
An examination carried out by renowned market research firm, YouGov (UK), has shown that the betting industry is booming in Germany, with 25% of populace spending money on various gambling activities every month. Now that the online casino market has become legal in the nation following the approval of the new 2021 Interstate Gambling Treaty, it's worthwhile to see which forms of gambling are most popular.
Sports Betting, Casinos, and Quick Bets
The research, which made use of the company's unique technology known as Global Gambling Profiles, looked into the gambling habits of citizens in Germany. Part of 27% of Germans admitted to spending at least EUR25 monthly on gambling activities. This demographic seemed to enjoy various types of gambling equally, excluding lotteries. In fact, about 8% indulged in instant games such as scratch cards at least once a month. Of these, 5% were fond of online slots, while 5% and 4% respectively favored poker and bingo. However, 35% of respondents claimed to be regular sports bettors, with football being the most popular sport. 9% of this percentage indicated owning a strong liking for betting on tennis matches.
Oliver Rowe, Director of YouGov, brought attention to the significance of the Global Gambling Profiles tool for the betting industry in a press release, mentioning how it will aid in shifting the focus from generic notions surrounding gambling to a more nuanced understanding of different consumer segments. “Gambling is such an essential industry that brands and partners must be able to have the most accurate and up-to-date data at hand. In light of technological advancements, the effects of COVID-19, and the shifting regulatory landscape around the world, YouGov Global Gambling Profiles signifies the most thorough and comprehensive data set for the market. This valuable tool marks a significant step in steering dialogues away from generalized opinions about gamblingand towards a more robust comprehension of distinct consumers within the industry. ”
Expansion of the Profiling Tool
YouGov has plans to concentrate on 24 key global markets in the near future, involving more markets like France, the UK, Australia, and the USA. This will be done through the use of tailored questions to consumers, which will help understand their gambling habits, character, and sentiments. To clarify, these inquiries include the following:
- Have you participated in any gambling where money was involved?
- What kind of gambling did you engage in?
- Have you participated in slot machines outside of casinos?
- Have you experienced victories or losses in losses?
- Do you believe in the idea that you can have a 'winning streak'?
YouGov's Global Gambling Profiles is based on an impressive database, collecting data from over 500,000 interviews per year. Updates are made to the tool on a monthly basis. The main focus of this tool is to provide in-depth information on the preferences and trends in the gambling industry.
Implications for the German Gambling Market
This survey is significant to Germany as it signifies the start of an online gaming business wave. This industry will be subject to regulations stipulated in the Interstate Gambling Treaty, such as deposit limits and self-blocking systems, which have stirred up mixed emotions. With July being the month when international online casinos were accessible for the first time in the nation, there is a concern about channelling customers to the German market. A wager tax of 5.3% was also introduced, affecting online games and poker. This imposes gross gaming taxes, a practice typical in European nations. However, this gaming tax may force gambling platforms to decrease their payout ratios, causing a potential loss of 50% of their customer base. Whether players will opt for German licensees or go for providers with a European license is yet unclear.
The survey reveals the importance of the stake tax on the objectives of the GlüStV. If it fails in attracting players to the German market, the other elements of the treaty become futile. This is why researchers and industry representatives are expressing concerns over it, as it threatens to derail the fundamental aim of encouraging players to use platforms with a German license. The amendment to the 1922 Racing Betting and Lotteries Act is rumored to be in the works to address this.
The newly-legalized market in Germany has many eager to get a better understanding of the most popular forms of gambling and the potential impact it might have on the local economy. The YouGov survey, hence, has a strong significance in terms of market analysis. It provides insights into how various gambling activities are received in the nation, including how these activities are likely to progress post-legalization.
In conclusion, the YouGov research has reaffirmed the rise of sports betting as the crucial driving force in the German gambling market. It will be intriguing to see how the market evolves over time.
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Source: www.onlinecasinosdeutschland.com
