Novomatic seeks to increase its presence in the global gaming industry.
Novomatic, a renowned gaming company in Germany and Austria, boasts popular slot machines like "Book of Ra" and "Lord of the Ocean," recognizable in many local casinos. Although the company already operates globally, their goal is to enhance their presence. To achieve this, John Morris has joined Novomatic AG as their "Vice President Global Product Management" since early April, signifying their commitment to serve international markets actively.
John Morris: A Veteran in the Industry Focused on the Asian Market
John Morris embarked on his career in the gambling industry in 1984 as a gaming machine technician at Sun International. Consistently advancing in the field, he transitioned to giant IGT Gaming in 1990, where he specialized in slot management. Morris' focus on the Asian market has been a significant aspect of his work, contributing to IGT's growing presence there. An industry veteran with extensive experience, he will now report directly to Thomas Graf, Chief Technology Officer of Novomatic AG, overseeing international development. His primary role will involve crafting a strategic product direction for the company globally.
Remarks on the Staffing Decision
Novomatic is thrilled about the acquisition of John Morris, seeing it as a significant sign to the international market. His impressive background and extensive contact network will aid the company's growth. Graf illuminated his sentiments with this statement:
"With his extensive global experience, his unwavering dedication, and his large network of connections, Morris will significantly contribute to our continued success in our entire global operation." - Thomas Graf, Chief Technology Officer of Novomatic AG
Morris is equally excited about the change, highlighting Novomatic's status as a key player in the sector and the potential to expand further internationally. Sharing his views on the move, he stated:
"I have always regarded Novomatic as one of the most innovative companies in the industry. That's why I'm particularly happy to contribute to the further development of Novomatic's international business. Novomatic already possesses the key factors for success: top-notch technology, captivating games, and a widely valued product service." - John Morris, Vice President Global Product Management at Novomatic
Prior Changes at Novomatic
The appointment of John Morris followed a series of developments. The company acquired the majority of Ainsworth Game Technology Ltd's Australian gaming machines in 2016. This venture extended its international operations considerably, leading to increased revenue.
In 2016, Novomatic generated almost €2.29 billion, which marked a surge of 10% over the previous year's sales (€2.09 billion). This achievement in growth marked the largest YoY increase since its inception 36 years prior.
Besides this, in February, Lawrence Levy, who previously oversaw Novomatic's involvement in South and Central American territories, was named Vice President of Global Sales. Harald Neumann, CEO of Novomatic, shared the company's objectives for strategic expansion into the Asian and American markets, spurred by Ainsworth's leadership in Australia, Asia, North and South America. The recruitment of John Morris is a strategic move given his experience and market expertise.
Company Background - Novomatic Group Overview
Novomatic Automatenhandels GmbH was initially established by John Morris. The group presently has operations across 50 countries and employs around 29,000 individuals. Engaging in more than 1,800 casinos and larger than 260,000 gambling and video lottery terminals, Novomatic is also involved in exporting gaming equipment, providing gambling system solutions and offering services. With numerous international subsidiaries, the company has carved out a position as a complete service provider in the gaming industry. Additionally, they've tapped into niche markets like sports betting and social gaming.
- https://www.gregconnect.slotsman.net/forum/topics/14710
- <https://www.better-casinos.com/articles/optimizing-online-casinos-in-2021#:~:text=3
- ingen%20Spiele%20und%20deutsche,zu%20Novomatic%20Gesellschaften%3B%20better%20casinos.com%20%2F%2Farticles%2Foptimizing-online-casinos-in-2021>
Read also:
- Columbia University Faces Possible Expulsion Following Demonstrations
- Football turmoil in Munich: Last-minute penalty stuns Bayern
- Steinmeier Faces Backlash Over "Expert Caliber" Remark
- US State Department Lacks Own Standards in Regard to Israel
Source: www.onlinecasinosdeutschland.com
