NHL Adopts AGA Gambling Standards
Following Nascar's move, another leading US sports league, the National Hockey League (NHL), has joined the American Gaming Association's (AGA) new responsible sports betting code. This decision comes after the increasing popularity of sports betting, with many clubs and associations partnering up with bookmakers.
NHL's Commitment to Responsible Sports Betting
In accordance with the AGA's new code, the NHL has established a commitment to promoting responsible sports betting practices. This includes participating in the AGA's "Have A Game Plan" initiative, which aims to raise awareness of the risks associated with excessive gambling throughout the USA.
As a part of this agreement, the NHL will leverage its arenas, digital marketing channels, and franchise partners to promote various educational initiatives. Consumers will be provided with information on how to safely place sports bets and how legal operators can help prevent financial loss. Prioritizing the well-being of their fans remains crucial for the league.
Keith Wachtel, Chief Business Officer of the NHL: "We're thrilled to join forces with the AGA on this vital initiative to educate NHL fans on the importance of responsible betting. As more and more ice hockey fans have the chance to legally and responsibly enjoy wagering in their home states, it is crucial to ensure that our passionate fans know how to participate in these exciting new opportunities."
NHL's Potential Gains from the Sports Betting Boom
The initial motivation behind the AGA initiative stems from the rising popularity of sports betting among the general public. Since the resumption of top-tier sports, the betting market has skyrocketed, with a record $2.1 billion in stakes reported for August - marking the highest monthly betting volume in US history. This represents a 90% improvement on the previous year.
The top sports leagues and clubs desire to capitalize on this surge in popularity and are collaborating with bookmakers. The AGA revealed that the NHL has signed numerous marketing and data partnerships with betting providers since the ban on sports betting was lifted in May 2018. Some of these partnerships include those with PointsBet, Rivers Casinos in Pittsburgh, and IMG Arena.
According to the AGA's research and surveys, legalized sports betting is resulting in a $216 million increase in annual revenue for the NHL. NHL betting is highly popular among enthusiasts, as illustrated by the fact that 27% of bettors claimed to have wagered on NHL games last year. Of this group, 19% had placed their bets at land-based casinos, 41% opted for online platforms, and only 22% visited betting shops.
Currently, 18 states plus Washington D.C. offer regulated sports betting, with four more states gearing up to pass legislation. Six other states are also planning legalization. Over half of all regulated states house at least one NHL team, according to the AGA.
Bill Miller, the AGA's CEO, mentioned that more sports leagues and teams are embracing sports betting partnerships, particularly during the Covid-19 pandemic. With the emergence of new avenues for fan engagement, it is essential to guide fans on how they can participate in sports betting responsibly. This serves the interests of both the AGA and the bookmakers, making the NHL's role a vital one for the future of the US-wide sports betting reform.
Nascar as the First Top Sports League to Sign Up
The NHL is the second top American sports league to adopt the new AGA betting code after Nascar. In September, Nascar also agreed to the regulations and will actively promote the "Have A Game Plan" initiative. It will run campaigns through social media and even on the radio.
Scott Warfield, Managing Director of the Nascar Gaming Department, highlighted the growing need for such resources as Nascar races have drawn a substantial amount of attention from betting enthusiasts and sports betting providers. To ensure preparedness for this expanding landscape of legal sports betting, the AGA's framework stands as an ideal solution.
Scott Warfield, Managing Director of the Nascar Gaming Department: "The urgency of educating our fans about the rapidly expanding landscape of legal sports betting has never been greater. With many more sports betting providers and customers becoming involved with Nascar races, we must develop resources to better prepare our fans for this new environment."
The collaboration between the racing series and BetMGM, a joint venture between MGM Resorts and GVC, is facilitated by Nascar's agreement. The company plans to launch a comprehensive Nascar betting platform in 2021. Coordinating with Genius Sports, a sports data service provider, the organization is poised to monitor real-time data. It remains to be seen if other major sports leagues will also follow the NHL and Nascar's lead in joining the AGA initiative.
Read also:
- Schalke nears massive changes
- Immediately renew Terzic's contract.
- Gulacsi sets a challenge for the upcoming million-man group.
- The St. Pauli manager held the injured player.
Source: www.onlinecasinosdeutschland.com
