NFL stalwart Barry Sanders signs partnership with BetMGM.
Football great Barry Sanders (52) has become a spokesperson for BetMGM in Michigan. The collaboration with the Detroit Lions had been in place since September 2020, but Sanders is not the only well-known personality promoting BetMGM; an ad campaign with Hollywood star Jamie Foxx is currently in full swing in Las Vegas.
Breaking Records with BetMGM
The fast-growing US betting brand BetMGM, a joint venture between MGM and Entain (formerly GVC), has secured the services of football great Barry Sanders as the brand ambassador for Michigan. BetMGM has been operating in sports betting in the region since last month, with a population of approximately 10 million people. Sanders will now appear in the bookmaker's marketing campaigns and attend local events.
Matt Prevost, BetMGM's Marketing Director, praises the partnership, stating that Sanders' inclusion will help the company reach new heights in terms of potential and gaming enjoyment. Customers can look forward to distinctive experiences. Sanders also shared his excitement about being a part of the BetMGM team.
A legendary figure in American football, Sanders was chosen in the first round of the 1989 NFL Draft by the Detroit Lions. In 1997, he became the third back to exceed 2,000 rushing yards in a single season, earning him the NFL Most Valuable Player Award (MVP). He managed over 1,000 yards in every year of his career, a feat achieved only by Curtis Martin before him. Sanders ended his career with 15,269 rushing yards, earning him second place on the NFL's all-time list. He's a Pro Football Hall of Famer and was included in ten Pro Bowls and the NFL All-Time Team.
Detroit Lions Partnership
As one of the first nine licensees in Michigan, BetMGM launched its online sports betting and IGaming products on January 22nd. The agreement with Sanders builds on an already-established partnership with the Detroit Lions, a deal carried out in September as part of a series of new spot betting deals across the US.
The relationship between the Detroit Lions and MGM has been close for years, and the club's President, Rod Wood, describes it as an historic deal, particularly given the ongoing global health crisis. The Lions will benefit from additional opportunities to engage their loyal fanbase more actively in the betting process. It remains unclear whether the team will form additional partnerships with other gambling companies in the future.
Sports betting has never been more popular in the US than it is today. Following the resumption of professional sports, the industry saw record-breaking revenues in the billions in 2020. In an attempt to capitalize on this, several former professional athletes, including those from the NBA, have been signed by bookmakers to boost the betting industry. Basketball superstar Shaquille O'Neal became a PointsBet partner at the beginning of February. Earlier, FanDuel announced partnerships with Charles Barkley and DraftKings with Michael Jordan. Yet, partners need not necessarily be athletes to ensure success, as demonstrated by MGM's partnerships with both Sanders and Foxx.
Foxtrot with Hollywood
In addition to Sanders, Hollywood star Jamie Foxx (52) also became a BetMGM brand ambassador: the Academy and Grammy Award winner stars in The King of Sportsbooks advertising campaign. Foxx now plays a significant role in multiple commercials and print ads across the country, including at the Bellagio in Las Vegas.
While promoting online sports betting, BetMGM's campaign with Foxx also covers online casino games. Although primarily aimed at Las Vegas, promotions are also shown in states such as Colorado, Indiana, West Virginia, and New Jersey, where BetMGM operates. Matt Prevost called the signing of Foxx one of the most important steps in building the BetMGM brand, a sentiment that also applies to Sanders.
The paraphrased text describes a partnership between the NFL legend Barry Sanders and BetMGM. The text mentions the existing agreement with the Detroit Lions and the recent ad campaign with Jamie Foxx. Furthermore, it highlights Sanders' football achievements and the importance of the collaboration for both parties. The need for these partnerships in the growing betting industry is emphasized, with notable signings of basketball players Shaquille O'Neal, Charles Barkley, and Michael Jordan.
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Source: www.onlinecasinosdeutschland.com
