New online casino PlayOJO introduces a unique idea
A new online casino called PlayOJO made its debut on February 1, with the goal of standing out from competitors by prioritizing transparency and simplicity. The operating company SkillOnNet may be on to something with their unique strategy, as conventional deposit bonuses and wagering requirements for free spin winnings are non-existent. This game-changing approach could signal a new phase in the marketing landscape for the industry.
For now, PlayOJO will primarily market itself in the UK and will only be available in English. The company's methods were derived from a thorough analysis of the online casino market, where they surveyed players about their views towards bonuses and reward systems.
In the survey, 30% of active casino players said they didn't trust bonuses because they've had negative experiences in the past. This is quite surprising, given these players are regular visitors to casinos. Ohad Narkis, CEO of SkillOnNet, commented on this:
"We asked players if they trusted bonuses, and one-third said no, because they've had issues with them before. That's quite a high percentage since these are regular, active players."
Its target audience is seasoned players. Unlike traditional casino offers, they receive free spins based on their deposits. These spins don't have any conditions attached. Winnings from these spins are anomalous in the industry as they don't come with additional constraints. Additionally, customers get a small percentage of their stake (ranging from 0.4% to 0.6%, depending on the game) back into their "OJO Plus Account." This credit is unrestricted and can be used or withdrawn as they wish. Narkis and his team found that their innovative approach was met with favor in a follow-up survey:
"We asked players if they preferred getting their money back on every bet with no wagering requirements or the typical deposit bonus. 86% of respondents went for the money back."
By forgoing the traditional bonus system, operators also slash the effort required from their customer service department. The often confusing rules around bonuses lead to a significant amount of inquiries to the service.
Regaining Trust in the Gaming Industry
There have been multiple legal troubles in the past due to the questionable terms and conditions provided by online casinos, such as the UK Gambling Commission denouncing bonus terms and conditions as confusing and misleading, even imposing penalties. SkillOnNet aims to provide a straightforward gambling experience to their customers and regain the industry's lost trust.
Online casinos' traditional approach to acquiring customers is getting less popular. Many users have become disillusioned with the promise of large bonuses that come with overwhelming conditions. PlayOJO was created because active players find bonuses with stringent wagering requirements unreliable and unfair. In the words of Ohad Narkis:
"The old-fashioned way of running an online casino is less enticing than it used to be. PlayOJO was born out of the realization that players are increasingly disenchanted with casino bonuses that come with high wagering requirements. They crave fair casinos that reward their play without any fuss."
However, it should be noted that SkillOnNet-branded casinos like DrückGlück, which targets the German market, still operate with the traditional deposit bonus and wagering requirements. The company may appear to be the beacon of fairness, but it's not entirely truthful. Every online casino offers the option to wager bonuses, which is the same as PlayOJO's "no-wager" concept. PlayOJO's novelty lies in its blunt advertising approach rather than its bonus-free experience.
Will Online Casinos Change for Good?
So far, online casinos have relied on the same techniques to acquire customers: a wide variety of games and the highest possible deposit bonus. While enticing, the offerings often come with restrictive conditions that feel more like a hindrance than a reward. Wagering requirements often have players feeling cheated out of their winnings.
PlayOJO, on the other hand, aspires to change the status quo. By not offering any bonuses, SkillOnNet presents themselves as the harbingers of a transparent online casino experience. Ohad Narkis believes PlayOJO marks a significant shift in the industry:
"No dicey bonuses, no fine print buried in a corner - just real cash and genuine gaming. This is a milestone for the online casino industry. I do not expect many to follow PlayOJO.com."
While the site's initial success is unproven, the high number of game views indicates that the concept has attracted some attention. It's conceivable that other companies may adopt similar strategies in the future.
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Source: www.onlinecasinosdeutschland.com
