MGM Resorts Unveils fresh Las Vegas Strip Project dubbed "The Park"
In an effort to broaden the appeal of Las Vegas' economy, MGM Resorts International is proposing a novel addition to the famous Strip - a park. Often associated with relaxation and peaceful times, a park has been transformed into a Las Vegas-style wonder, craftily dubbed "The Park". Led by Chairman Jim Murren, the idea seems promising and innovative for those living outside of Las Vegas, who are familiar with the concept of "a park".
For those new to the idea, Murren sheds some light: "An outdoor public space in an urban environment... This space allows people to wander in and out of areas and collect experiences."
Complimenting MGM's initiative, I must admit it's a breath of fresh air amidst the whirlwind of slot machines found predominantly in the city. In an attempt to provide some quiet respite for visitors, Murren emphasizes their amusing plans for the area, stating: "We're not putting in one new slot machine or one new table game. This space is designed for people to have a social experience, and it appeals to a broader demographic. Beautiful public places are highlights of many of the world's finest cities, and Las Vegas shouldn't be the exception."
Landscaped Areas
Sprawling across an eight-acre area on the Strip's west side, The Park will offer more than just tranquil spots for pondering - it's bound to be an amusement park of sorts. Plans have been revealed which include landscaped areas, bars and eateries - a haven for visitors needing something other than casino tables. But that's not all, Murren is quick to point out.
Adding to the vegetation-heavy space will be as many as 75 mature trees, desert plants, water features, and water walls. Live entertainment has also been included in the design, making The Park the gateway from the Strip to MGM Resorts' latest creation: a $350 million 20,000-seat sports arena and convention center. To continue their efforts to ease the urban bustle, "benches" (a rarity in this city) will be part of the plan.
The project is estimated at $100 million, with sections of The Park expected to open between now and 2015, culminating in the completion of the new arena in 2016 - a venture between MGM and AEG.
Enriching Las Vegas
Murren further supports the idea of new attractions like the High Roller at The Linq and aims to cater to a new market of visitors, who aren't solely motivated by gambling. With the goal to "change customer expectations" in Las Vegas, he believes that focusing on non-gaming attractions will entice tourists, encouraging them to "explore". Murren's conviction about these attractions ensuring the city's longevity echoes throughout.
With an array of restaurants, bars and cafes set to line the perimeter of The Park, patrons can look forward to Shake Shack, a popular burger joint from New York, opening by the end of this year. Other additions include Bruxie, a gourmet waffle house from California, Japanese restaurant Sake Rok and a German-themed beer garden. It doesn't end there, with more dining options still to be announced.
"The Park is designed to draw people coming to town for the social experience,” Murren concludes, pointing out the newfound openness of MGM resorts.
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