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Major gaming trade fair ICE will occur in Barcelona for the first time in 2025.

In 2025, ICE will be held in Barcelona for the first time, with the organizers anticipating a significant surge in exhibitors and attendees.

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May 16, 2024
3 min read
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The ICE will take place in Barcelona for the first time in 2025.
The ICE will take place in Barcelona for the first time in 2025.

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Major gaming trade fair ICE will occur in Barcelona for the first time in 2025.

The International Casino Exhibition (ICE), known as one of the biggest gaming events worldwide, will occur in Barcelona, Spain, for the first time from January 20-22, 2025. In comparison to previous times, ICE 2025 expects to be way larger and more extensive.

What is the ICE?

ICE, as mentioned in the link, is renowned for being the top gaming event. Global suppliers showcase their products and services at the expo, featuring online gaming, slot machines, payment methods, e-sports, and so forth. Presentations and lectures on specific topics will also take place.

The ICE hosts casino operators, sports betting providers, payment providers, and gaming software creators. In recent years, participant protection organizations made their way to the event to increase awareness of this crucial issue and disclose useful information.

Why is ICE vital for the industry?

ICE is a significant event for the international gaming industry. Offering a platform for presentations of new products and discussions with industry specialists and other attendees, it plays a crucial role. It also serves as an excellent networking opportunity, gathering more than 45,000 people from every corner of the world.

History of the ICE in London

Since the early 1990s, ICE has taken place in London at a variety of locations, including ExCel, London Olympia, and Earls Court London. In 2024, the exhibition was held at the ExCel with over 40,000 visitors within three days. Attendees included participants from over 160 countries, who joined to tackle industry-related topics and innovations.

Why did ICE move to Barcelona?

ICE is now being held in Barcelona instead of London, starting in 2025. Hermann Pamminger, Secretary General of the European Casino Association (ECA), which supervises the ICE, explains the move by the event's expansion.

The ICE exhibition will occur next at Gran Via in 2025, offering 120,000 square meters - an increase of 20,000 square meters more than the 2024 London event. The ECA sees better promotion advantages from Barcelona, indicating that the move has indeed been successful. Feedback seems positive, and more exhibitors and visitors have already been announced. Additionally, this may broaden the appeal for European and international participants.

Who's Taking Part in ICE 2025?

ICE anticipates more than 630 global exhibitors from all areas of gaming at the 2025 event, representing approximately 164 nations. As of now, over 80,000 visitors (45,000 individual visitors) are expected over the expo's three-day duration.

The ECA has published a list of companies taking part in ICE 2025.

Are There Any DACH Companies Participating in Barcelona?

The list includes many companies from the DACH region. The Merkur Group (formerly the Gauselmann Group) plans to participate with several stands at the show. NEXI, a well-known European PayTech company based in Germany, will also attend the event. The Austrian gaming giant Novomatic will also be present, displaying their latest products and services with several stands in Barcelona. With over 24,500 employees, Novomatic ranks among the largest gaming companies worldwide.

ICE 2025 Is Free to Attend

If you'd like to visit ICE, you're in luck - it's free! Nonetheless, for certain lectures and events, you might need to purchase a paid ticket in advance. Last year, these events were entirely full months ahead of time, so it's best to make reservations if you're interested. We'll keep you updated on more information about ICE Barcelona 2025.

[Link: https://web.archive.org/web/20230121161410/https://expo.icetotallygaming.com/en/home.html]

[Link: https://en.wikipedia.org/wiki/International_Casino_Exhibition]

[Link: https://www.granvia.com/en]

[Link: https://www.eca-gaming.com]

[Link: https://en.wikipedia.org/wiki/Gauselmann]

[Link: https://en.wikipedia.org/wiki/Novomatic]

[Link: https://en.wikipedia.org/wiki/NEXI_(company)]

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Source: www.onlinecasinosdeutschland.com

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