Las Vegas could be an Atari-themed casino resort
Las Vegas may be getting an Atari-style resort. The idea has been brewing since 2020, but the game isn't over yet. A spokesperson for the video game pioneer told the Las Vegas Review-Journal on Wednesday that the company is "in discussions with land partners about potential sites in Las Vegas but has not made a final decision."
The legacy company is looking for 5 to 7 acres of land near the Las Vegas Strip to build a resort that "may" include a casino, the spokesman said.
“There will be multiple project announcements in the first half of 2024,” the spokesperson told the newspaper.
Project in preparation
In January 2020, two months before the COVID-19 pandemic hit and 37 years after the release of Atari's last best-selling video game, the company announced a licensing agreement with development partners True North Studio and GSD Group. The 400-room Atari-branded Hotel America is building in Vegas and seven other hotels. A year later, San Diego-based architecture firm Gensler created renderings of the project.
According to the website atarihotels.com, the resort aims to be a "modern hotel experience inspired by gaming culture" that "celebrates the past while defining the future."
The resort's experiences are inspired by 1977's "Space Invaders," 1978's "Breakout," 1979's "Adventure", 1980's "Missile Command," 1981's "Trap!" and 1982's "Pac-Man" and the company's last best-selling modular game, 1982's "Mario Bros."
Atari 101
Atari was founded in 1972 by Nolan Bushnell and Ted Dabney in Sunnyvale, California. His brilliant team, which included Steve Jobs as a technician in 1974, built arcade games and home consoles that dominated and shaped the emerging industry.
Atari went through several ownership changes before being acquired by French company Infogrames in 2008. The new owners appear eager to reinvigorate the brand by tapping into the burgeoning retro gaming market.
While Nintendo, Sony Playstation, and Microsoft Xbox have long surpassed Atari in technology and sales, Gen Xers (67% of whom still play video games) have never lost their love for the Atari brand of their youth.
Last December, Atari released a reissue of its classic 2600 console, which sold 30 million units before it was discontinued in 1992. New Version 2600+ connects to modern HDTVs and offers 2,600 new and updated cartridge games.
Sales figures for the new devices have not yet been released.
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Source: www.casino.org
