IGT Global Solutions Finalizes Agreement for Instant Lottery Ticket Printing with Portugal's National Lottery Authority
Technology firm IGT has announced that its subsidiary, IGT Global Solutions, has sealed a three-year deal to produce primary instant lottery tickets for Portuguese lottery giant Santa Casa da Misericórdia de Lisboa (SCML).
SCML secures IGT's instant lottery tech and data analysis
IGT Global Solutions emerged victorious in a tough bidding process, securing the three-year contract for primary printing of instant lottery tickets for SCML [Portuguese link].
Aside from printing lottery tickets in Portugal, the deal entails additional services. SCML will enjoy access to IGT Global Solutions Corporation's arsenal of instant lottery games and can take advantage of analysis tools for their national lottery offerings.
IGT lends a hand with promotional activities and ad campaigns
Moreover, IGT will assist the Portuguese national lottery with marketing initiatives and campaigns as part of the initial three-year partnership. Jay Gendron, COO of IGT Global Lottery, spoke on IGT's collaboration with SCML:
Our lengthy association with SCML and in-depth understanding of the Portuguese market give us the opportunity to work closely with the lottery, providing superior instant ticket games that cater to the local tastes of its players. [...] We're excited to contribute our wide array of innovative game content to the region and aid SCML's expansion.– Jay Gendron, COO of IGT Global Lottery, Jogonet**
Since 2000, IGT has served as SCML's tech partner, providing retail systems and software, among other services, and oversees maintenance of SCML's lottery terminals in Portugal.
Portuguese gaming sector breaks revenue records
The Portuguese gaming sector reached new highs in revenue during Q3 2023, hitting a staggering 215.3 million euros, surpassing the previous record of 122 million euros by an impressive 73.3%.
Online slot machine bets accounted for an eye-popping 82.3% of this record-breaking result.
In Q4, the gaming sector performed even more impressively. The Q3 record of 215.3 million euros was surpassed by 5.6%, with revenue soaring to a whopping 227.4 million euros.
IGT's dominance in US lottery tech
Beyond its role in Portugal, IGT is a leading tech provider for lotteries in the United States. As the primary tech provider, IGT manages ticket production for 26 of the 46 national lotteries [US link] in the States. IGT offers not only hardware and software for lottery terminals but also innovations and updates for lottery games tailored to US lottery players' preferences.
Furthermore, IGT is the tech provider for seven of the ten largest lotteries globally and partners with institutions in Europe, America, Latin America, and Africa. IGT recently signed a six-year agreement with Atlantic Lottery Corporation (Atlantic Lottery) [Atlantic Lottery link] extending until 2029, pledging to offer Canadian lottery players at least 16 new digital instant games each year.
Despite IGT's success in the United States and other international markets, the demand for online gaming is also growing in Europe. Some online casinos in Germany are considering partnering with IGT for its innovative game content and technology.
Such collaboration between German online casinos and IGT could potentially offer German players access to a wider range of popular online casino games from IGT, enhancing their gaming experience.
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