Technology

Hard Rock introduces Live Slot option.

A technological innovation at Hard Rock allows patrons to play their casino's slot machines in Atlantic City online. What's this all about?

SymClub
May 20, 2024
3 min read
Newsonlinecasinosgermany
"Live Slots" should make it possible to move around the corridors of the Hard Rock Casino.
"Live Slots" should make it possible to move around the corridors of the Hard Rock Casino.

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Hard Rock introduces Live Slot option.

The US-based gaming and entertainment company Hard Rock International, headquartered in Florida, has pioneered a live slot feature on its casino website. This allows customers to access slot machines at the Hard Rock Hotel & Casino in Atlantic City, New Jersey, from the comfort of their homes without having to physically be present at the casino. Here's why this innovation is so unique.

Bringing the Casino Experience Home

"We are thrilled to introduce a brand-new way to gamble," expressed Kresimir Spajic, Vice President of Online Gaming and Sports Betting at Hard Rock International. With this latest offering, customers can now access the slot machines at the Hard Rock Casino in Atlantic City without physically being there. According to the company, this is a first-of-its-kind innovation in the gaming industry.

These slots can be utilized from the comfort of one's own home, as Spajic enthusiastically points out. The "ground-breaking innovative technology of live slots" was developed in partnership with the Israeli games producer Softweave Ltd. The company specializes in HTML5 games, live dealer and live poker concepts, and is internationally networked.

The feed on the casino website is designed to simulate the experience of being inside the casino itself. As a player, you'll see a series of real slot machines, as if you were walking through the Hard Rock Atlantic City premises. This lifelike experience allows players to find their preferred slot machine and potentially hit the jackpot. Spajic further added:

"Live Slots enables you to control real, physical slot machines located at Hard Rock Atlantic City from anywhere in New Jersey, using your computer, Mac, tablet, or mobile device. It's a unique experience that's unavailable anywhere else in the world."

Merging Online and Land-based Slots

Roy Greenbaum, Managing Director of Softweave, stressed that live slot gaming allows online players to enjoy slot games that are only accessible in land-based casinos. This virtual environment offers an "expanded traditional online slot experience." Some of the slot games on offer include Leprecoins, Buffalo, Spitfire Multipliers, Hotter than Blaze, and 3x4x4x Double Times Pay. Greenbaum noted:

"Our partnership with Hard Rock allows us to deliver the Live Slot product optimally. Our innovative technology allows you to enjoy a real-life casino gaming experience right at your fingertips."

Exciting Potential Wildcard Rewards

Joe Lupo, President of Hard Rock Atlantic City, expressed his excitement about the new product, stating that they are "proud to be the first in the world" to offer such a live slot experience. The company's goal is to provide online players with an online gaming experience similar to that of a land-based casino. As part of this effort, the live slot offering includes special wildcard rewards. Lupo commented:

"We are thrilled to showcase Live Slot technology as online gaming continues to evolve. Like table games, Live Slots enable our players to have a real-life experience where they can earn wildcard rewards, including hotel rooms, entertainment, and dining at Atlantic City's Hard Rock."

Hard Rock Atlantic City's online casino platform, which launched in 2018, has become a significant player in the national online casino market. The website offers hundreds of online slots and several table games. In contrast, Hard Rock Atlantic City boasts a massive 17-acre casino floor with over 2,200 slot machines.

Expanding in the Casino Market

It is unclear whether the new live slot system will be made available in other Hard Rock Casinos worldwide. The company is currently exploring several international expansion opportunities in the casino sector. Firstly, they applied for the casino license in Hellinikon, Greece. Although the old Athens airport is slated for a $8 billion conversion into a world-class casino resort, Hard Rock's application was recently rejected due to "serious deficiencies and irregularities" in their financial guarantee declarations and lack of experience in developing casino projects.

As a result, the Hellinikon license was awarded to Mohegan. Hard Rock subsequently filed a lawsuit against the Greek authorities. A trial on this matter is ongoing.

Additionally, Hard Rock is bidding for one of the three casino licenses in Japan. Hard Rock unveiled its plans for a Japanese casino resort in 2019, hoping to enter the Japanese gaming market. Competition includes other international operators like MGM Resorts, Caesars Entertainment, Mohegan, and Las Vegas Sands. It remains to be seen which locations will be selected for these casinos. However, the latest proposal from Hard Rock was Otaru City, Hokkaido. This idea, however, was rejected due to nature conservation concerns.

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Source: www.onlinecasinosdeutschland.com

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