Greentube and the National Lottery
After winning a Europe-wide tender, Novomatic's subsidiary Greentube has been chosen as the technology provider for Loterie Nationale Luxembourg. Thomas Graf's company will provide the lottery with its omnichannel solution, Greentube Plurius. The partnership aims to reap benefits and see opportunities for growth. What are the specifics of the plan?
Greentube Makes Moves: European Expansion
Greentube, a subsidiary of Novomatic Interactive, has secured a deal with the Luxembourg National Lottery (Loterie Nationale Luxembourg) following a thorough European tender. The Austrian company beat out several well-known competitors and has now become the lottery's official technology provider. The focus of the collaboration revolves around Greentube Plurius, a product from the VLT (Video Lottery Terminal) technology.
The agreement has a term of seven years and includes an option for a five-year extension. Greentube, led by Thomas Graf, has a solid track record as a provider, serving national lotteries in countries such as Austria, Greece, Norway, and the British Columbia Lottery Corporation in Canada.
This deal solidifies Greentube's reputation as a premier technology supplier in the gaming sector. With a strong 2020 marked by growth, the company hired over 100 new employees across Austrian, Maltese, Slovakian, and Serbian offices.
Having won the contract, Graf, Greentube's CEO, is optimistic, stating, "We are thrilled to have secured this important deal with Loterie Nationale Luxembourg. This confirms the competitiveness of our offering and positions us as a trustworthy supplier to the industry. Our Greentube Plurius technology is at the forefront of gaming innovation, and we are excited about the prospects for Loterie Nationale and the opportunity to strengthen their offering."
Responsible Gaming and Modern Technology
Léon Losch, CEO of Loterie Nationale Luxembourg, also applauded the decision. His company sees the cutting-edge Greentube solutions as a means to deliver safe and responsible gaming. Greentube Plurius caters to both online and land-based sectors, ensuring gameplay is fun and secure. Proper abuse prevention and damage control strategies are also in place.
Losch expressed enthusiasm for the long-term partnership, stating, "We're excited to partner with Greentube, a trusted and experienced provider in the gaming sector. Their modern solutions align with our commitment to responsible gambling. Our customers can expect a safer and more innovative gaming experience."
A Successful Track Record
Greentube has experienced a string of successes in recent months, expanding in Croatia, Denmark, and the Netherlands. The company also made headway in the notoriously challenging Polish market, which has seen several gaming providers pull out due to regulation issues and potential legal action. Its network ban and criminal prosecution led to a staggering 81.5% decline in market share.
Nonetheless, Greentube made a mark in Poland through its Total Casino brand and the partnership with state provider Sportowy. German-based players can now access several Greentube titles for the first time.
Greentube Sights on the German Market
As Germany considers GlüStV 2021, Greentube is positioning itself in the market. The popular StarGames brand is set for a resurgence, given the amended gambling laws now permitting online casinos, sports betting, and online poker.
For years, online gambling was forbidden in Germany, with the government exercising a monopoly on lottery and sports betting. EU-licensed providers operated under a legal grey area, while Schleswig-Holstein pioneered the liberalization of the gaming industry in 2011 and started issuing licenses to reputable online casinos in 2012. But with the advent of the new state treaty, the other states have been following suit, setting a transition period to open the market to reputable providers.
Recognizing the demand and potential for growth, experts sought to regulate online gambling, open the market up to the EU standards and avoid driving players to the less-regulated black market. The German government expects this move to create jobs, resulting in an estimated €1.3 billion in additional tax revenue per year.
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Source: www.onlinecasinosdeutschland.com
