Former employees from LeoVegas and NetEnt plan to launch a new online casino.
Anyone looking to start an online casino now faces multiple obstacles. While they need to meet regulatory requirements and purchase a technical platform, marketing is a significant issue. Among the numerous existing online casinos, the only difference between them lies in the details. However, two industry professionals are willing to take risks. By focusing on social interaction and video content, they aim to pique customer interest.
Stefan Lind and Michael Pedersen are not new to online gambling. They've held executive roles in successful iGaming companies, with Lind at the rising casino LeoVegas and Pedersen at the game developer NetEnt. Hoping to realize their own ideas, they've embarked on self-employment. Together, they're creating the new casino Letsbet.com, launching in the first quarter of 2018. Their project is ambitious; they don't want their website to be just another one, but to stand out with innovative ideas.
- The future of real-money online casinos will be a combo of live streams, social features, and gamification. Michael Pedersen, CEO & Founder of Letsbet.com
With decades of experience under their belts, Lind and Pedersen likely identified existing shortcomings. In their view, gambling platforms lack social interaction and gamification aspects. They plan to solve this with daily live streams and a ranking system. In a similar vein, players will assume the role of agents, receive missions, and progress within a level system, similar to computer games (hence the term gamification). The live streams aim to create loyalty and connect the brand with real people, the hosts of the streams. They also have plans for a messenger that allows players to create friends lists and groups. These features resonate with social network platforms, but haven't been incorporated into gaming yet.
Web 2.0 has scarcely reached the gaming industry
Most gambling sites consider social interaction irrelevant, with players preferring to enjoy their pastimes individually. However, Lind and Pedersen believe otherwise, citing social casinos' success on social platforms. Here, players don't bet real money but utilize virtual credits, and progress is shared with friends, fostering competition and community. The founders also reference platforms like video streaming site Twitch.tv as models. This site lets viewers watch gamers playing their hobby and chat. It's a massive hit. In the gambling industry, Web 2.0 (interactive websites) are scarce.
Most casino providers are unconvinced that gamblers need social connections and prefer to keep gaming a solo pastime. Lind and Pedersen disagree, stating that social casinos on social networks are thriving, creating competition and community. They also liken the site to Twitch.tv, where players can view gamers playing, chat and interact. These platforms are a hit. Unfortunately, these progressive ideas are rare in the gambling industry, where sites mostly differ only in visual themes and promotional offers. Major distinctions are mainly focused on simplistic bonus systems. This leads to customer loyalty issues, with players staying for short periods, occasionally testing bonuses, and moving on quickly.
Letsbet.com's success depends on executing their concept and distinguishing themselves from competitors. While their design blueprint is already public, they're offering beta testing of their product on their site. Examine their plan at closer depth through this promo video: Letsbet.com's concept explained in this promotional video
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Source: www.onlinecasinosdeutschland.com